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The new year is fast approaching, and it’s time to take a fresh look at your existing marketing materials. And giving a facelift to your welcome email is a perfect place to start.

Transcript: 4 Elements of the Perfect Welcome Email

With the new year right around the corner, it’s the perfect time to reexamine next year’s strategies. One place that can use a yearly touch-up – your welcome email.

I’m Shane Phair, Chief Marketing Officer at Campaign Monitor, and this is The Email Minute.

The welcome email is usually subject to the set-it-and-forget-it rule. So let’s look at what makes a perfect welcome email, and see where you can refresh this message.

First thing’s first: your welcome email needs to make it easy to get started. So whatever that looks like – maybe signing into an app, setting up a profile, browsing products, or choosing email preferences, the first step needs to be easy and clear.

Second: introduce yourself. This is a great time to start building a relationship with your subscriber. But do it in a way that makes sense: introduce people in your company if that’s who the subscriber may be interacting with, but otherwise introduce your company in a more general way.

Third thing: keep it simple. You’ll have plenty of time to send information to this subscriber. Keep this first message simple and to the point.

Finally, consider giving a coupon or offer as a welcome gift. This offer needs to be presented as a gift, not as a promotion.

Remember: you’re building a relationship with this new subscriber, so make them feel like they made the right choice by subscribing, and get them acquainted with your brand in genuine and friendly ways.

 


 

Have a question or topic you’d like addressed on The Email Minute?

Tweet at me @ShanePhair and we’ll try to answer in a future episode.

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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