You’ve probably seen articles that prophesy the end of email marketing. But marketing professionals know better. The stats tell us email is a great investment, and it’s a channel predicted to grow in the years to come.
Email design trends for 2019
Do you know what will make your emails effective this year? If your campaigns aren’t getting the engagement you want, it may be time to refresh your email style.
Hi, I’m Shane Phair, Chief Marketing Officer at Campaign Monitor, and this is The Email Minute.
Let’s discuss email design trends for 2019
What to look out for and what to incorporate into your own campaigns
First: Give readers an option for feedback.
Don’t just guess about the types of emails your customers want. Ask them. Provide interactive surveys and quizzes directly inside your emails, or allow readers to check a box if they find the email interesting.
This encourages engagement and gives you instant feedback. Win-win.
The second trend to be aware of this year is bite-sized video content.
Video is expected to make up over half of all online content by 2020.
So, consider incorporating short videos into your emails. These videos may feature your product or service, provide educational tips, or may even feature your company’s CMO sharing his best practices.
Watchable content is more entertaining, and making it short and snackable will appeal to viewers with limited time to watch.
The final trend for this year? Turn your readers into marketers, too.
Encourage your customers to submit user-generated content, like photos or videos, through a unique hashtag or contest.
Feature the best content in your emails.
User-generated content isn’t just relatable: Readers also appreciate the authenticity of seeing real people use your products.
In fact, 86% of consumers cite authenticity as an important factor when deciding what brands they like and support.
As you plan your 2019 campaigns, incorporate these predicted trends into your emails.
On the next Email Minute, we’ll discuss how to create an internal company newsletter that your employees actually want to read.