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Article first published May 2017, updated July 2019

Email marketers are busy people. First, they have to develop customer journeys. Then, they have to create emails for each step throughout the journey. Finally, they have to design, write and test each email. If this doesn’t seem like much, they also have to analyze the results and improve each of their multiple campaigns.

In this context, an email marketer could use some help.

Here’s where Google Chrome and its large extensions marketplace come to the rescue. Since there are thousands of Google Chrome extensions, it’s easy to get lost.

That’s why we’ve gathered thirty-eight of the best Chrome extensions to use with your email marketing campaigns.

Designing

Conceptboard

Designing an email newsletter isn’t always easy. There can be many parties involved, including designers, developers, and other marketers. Multiply this by the different campaigns you may have, and this process can get ugly.

Conceptboard is a collaborative, whiteboard-based project management tool that allows you to bring all the stakeholders involved in the development of your newsletter in one place. You can brainstorm and collaborate in real-time just like if you were in the same room as well as start a video conference right on the board itself.

https://youtu.be/bVmIBYaX_KY

ColorZilla

Have you ever tried to design a newsletter and found you didn’t know what hex color is the one your company uses? With Colorzilla you won’t have this problem anymore as it allows you to get the color of any pixel on the page. You can also pick a color from a palette and get the CSS code for each color.

Colorzilla – Chrome Extensions - Color of Pixel on the Page


PicMonkey

Have you ever been creating one of your newsletters when all of a sudden you realized one of the images looks bad? You could send it over to your design team (if you are lucky enough to have one), but it can take you some time to get the image back, and you may not have the luxury of waiting.
PicMonkey is a simple image editor that allows you to make any changes you want to your images without having to leave your browser or use Photoshop.


What Font

Fonts give any email newsletter personality and a unique voice. Sometimes, however, it can be hard to pick the right font for your email campaigns.
What Font can help you to solve this problem by identifying any font you find on a page. Just click on the button on your browser, and you will see the font the page you are browsing uses.

What Font - Chrome Extensions – Fonts for Email Campaigns

Writing

Auto Text Expander

When you send different emails with similar content, it can get tiring to repeat the same messages over and over. Auto Text Expander is a simple plugin that allows you to define a shortcut tied to a particular set of words, so once you write the former the extension “translates” it to the latter.
For example, if you wanted to save some time to write the phrase “let me know your thoughts,” you could create a shortcut called “lkt” or “lemme.” Once you wrote that shortcut in your email, the extension would immediately write the phrase for you, helping you save time in the process.

ASD Fast

The white page can be challenging when you have to write a newsletter from scratch. Save time in your writing by using Chrome’s newly updated Lorem Ipsum Generator (Right Click). ASD fast incorporates a string of incoherent, latin-looking text that will show up onto your email newsletter. All you have to do is right click on your mouse and select “Insert ASDFast Text” to generate the text.

The white page can be challenging when you have to write a newsletter from scratch.

Source: Chrome Web Store

Evernote Web Clipper

Do you want to bookmark an article you like? Do you feel like capturing a page? Then Evernote’s Web Clipper extension is what you need. Once you are on the page you want to save, click on Evernote’s button, give your clipping a name, select among the five capture options you have, and save it. Then, you can access your clipping from your Evernote app.

Chrome updated the Evernote extension this summer, adding handy features to the already handy extension. You can now clip whole or partial pages and highlight and annotate text you want to remember. Save these clippings to your customizable notebooks, and as always, you can access these clippings on any of your devices.

Chrome updated the Evernote extension this summer, adding handy features to the already handy extension.

Source: Chrome Web Store

Giphy

GIFs add a fun and quirky touch to any email. If you want to surprise your subscribers with a GIF, Giphy can help you add one easily with a few clicks.

GoodBits

Content curation is an easy and reliable way to engage with your list. The problem is, it takes time. Searching, selecting, and adding each content piece to your list can make curation harder than it seems.
Here’s where GoodBits comes into rescue. With GoodBits’ extension, you can collect content as you go which you can later use on your newsletter. You save time while delivering value to your audience.

Gorgias

If you send emails regularly enough, you often end up writing the same kind of email over and over again. Instead of having to waste that much time, you could simply create an email template which you can then copy and paste and adapt it for each occasion.
Gorgias is an extension that allows you to create shortcuts (similar to what Auto Text Expander does) and templates. You can also personalize each template with the help of variables.

https://youtu.be/mxNsGG-yR9I

Grammarly

If there’s one thing no one can accept from any written piece it’s grammatical mistakes. Instead of having to waste a lot of time reading every word to check for mistakes, Grammarly finds and highlights every grammatical mistake as you write and suggests improvements which are automatically added if you accept them.

The Grammarly extension also underwent an update this summer. This update allows writers to copy and paste your articles into your browser extension and edit without changing the format of your text. You can also download Grammarly extensions to support Google Docs and Word Docs, which allow you to change and edit your documents without copy and pasting any text into your browser.

https://youtu.be/wOxVMRwLfjU

Headlinr

Creating an attractive subject line is an important step to make sure your emails don’t get ignored. You could follow Upworthy’s advice and write 25 subject lines, but let’s be honest, you don’t have that much time.
Headlinr is a handy extension that suggests many headline variations based on a given keyword. It also gives you a swipe file of successful headlines for you to copy and use on your own subject lines.

Headlinr – Chrome Extensions – Headline Suggestions Based Off Keywords


Papier

If you write regularly you know how hard it can sometimes be to sit down and just write. Not only can you creativity get blocked, you can also get distracted. Two clicks and you are watching YouTube videos of cats (I know someone who does this often).
Papier solves this problem by giving you a distraction-free writing environment and somewhere to put your thoughts on paper. Once you install it, you only need to click on its button and you will have Papier’s editor ready to write.

Papier – Chrome Extensions - Distraction-Free Writing

Analytics

Bitly

If you have ever tried to share a link with your subscribers, you know how bad a long URL can look. Bitly can help you shorten your URLs and make them look cleaner in just a few simple clicks.

Chrome recently came out with their Summer 2019 version of Bitly. The updated version makes tagging easier for both storage and finding your saved items within your Bitly account.

You can save web clippings, articles, and videos straight from your browser to your account as well. Also, build brand awareness into your Bitlinks by adding customizable links. Plus, this updated extension allows you to easily share your link on most social media platforms. So, your friends, customers, and followers can enjoy them too!

Bitly – Chrome Extensions – Shorten URLs


Cyfe

If there’s one thing few people like about data analysis is having to multi-task among different providers the data you need. You can waste so much time that sometimes you feel it’s not even worth checking for that data.
If that’s a problem you commonly have, then you need to install Cyfe. Cyfe is an all-in-one dashboard that helps you monitor and analyze data scattered across all your online services, including Google Analytics, AdWords, Facebook, WordPress, Twitter and more.

Google Analytics URL Builder

Every time I create a new email campaign, I take the time to add well-structured UTM parameters to my links so I can track the performance of my emails. The only annoying thing is having to go to the page where Google helps you create those URLs. I always seem to forget the URL.

The Google Analytics URL Builder is the perfect extension for people like me. Once you install it, you only need to click on the button, and you will be able to add the parameters to your URL.

Google Analytics URL Builder - Add Parameters to Your URL


Litmus

A common problem among email marketers is device and browser performance. People tend to check their emails with different devices which vary greatly in size, while the browser used can complicate things even further.
Litmus is a handy tool that can help you see how your emails would look in a large variety of phones and browsers all in one place.

Marketing

BuzzStream Buzzmarker

Outreaching is one of the most powerful marketing tactics to get anything promoted. Taking the time to find the prospects, writing an email, and following up, however, is nothing but hard.
BuzzStream is an outreach tool that allows you to research influencers, manage your relationships, and conduct outreach. Their Buzzmarker extension helps you inspect each website and influencer you find to see whether they are relevant, make notes, and discover their contact information segment them based on without having to leave the site you’re on.

https://youtu.be/B-3gP7IYYAI

Ahrefs

Ahrefs new 2019 update is better than ever. This nifty tool is great for marketers and content strategists who need to research and evaluate the full traffic potential of a certain topic or keyword.

The Ahrefs toolbar is downloaded directly into your browser. Type the desired keyword, topic, or webpage you want to evaluate. Get detailed search metrics on the URL rating, number of backlinks, monthly search traffic for URLs or keywords, and see the numerical value of the keyword rankings.

You can also choose specific countries from which you would like to get your metrics. Nifty, huh?

LastPass

Are you tired of remembering all the passwords your company accounts? If you think writing down your sensitive passwords in you Moleskin notebook will keep them secure, you might want to think again.

LastPass saves and manages all your site passwords. Use only your LastPass password for a secure login on every important site you visit. You can also use this extension on every device you own.

LastPass ensures safe logins by requiring a multi-step authentication process, so only you have access to your important sites and sensitive information. This password saving method is definitely more secure than your office notebook by far.

LastPass ensures safe logins by requiring a multi-step authentication process, so only you have access to your important sites and sensitive information.

Source: Chrome Web Store

List Goal

Sometimes we like to achieve a goal, yet we fail to take any action that leads us to the desired result. Accountability can keep us on track.
List Goal is an extension that nudges you to work specifically on growing your email list. After you install the extension, you choose how big you want your list to be. Then, every time you open a new tab, you’ll get a small nudge to take the necessary steps to get that result. Finally, every Friday you’ll get an accountability email where you will see the progress from the previous week and give you one action item for the next 7 days.

Productivity

Scrumptious

Have you ever written a massive to-do list, then accomplished only three things from your list by the end of the day?

Scrumptious helps you get past this problem, and improves your task efficiency, by implementing kanban-style goals. Scrumptious helps you focus on:

  • Visualizing your texts
  • Limiting your tasks in progress

You can open up your Scrumptious kanban board in a new tab instead of firing up a new app. You can drag cards and tasks onto your board, view your progress and edit your tasks, and choose a theme that fits your current mood. You can even upload personal images to your kanban board for an added bit of motivation.

You can open up your Scrumptious kanban board in a new tab instead of firing up a new app. Source: Chrome Web Store

iMacros

How many times do you repeat the same task over and over and lose valuable time? If you are like most people, you probably do that a lot.
iMacros is an extension designed to automate the most repetitive tasks on the web, like remembering passwords or filling forms. Every time you find yourself repeating the same task, just record it in iMacros. The next time you need to do it, run the entire macro and everything will be done for you.

Strict Workflow

These days it’s easy to get distracted. Facebook, YouTube or your favorite news site are only a click away.
Strict Workflow is an extension that takes the famous Pomodoro technique into action. First, you need to define what sites you want to block. Then, once you start a Pomodoro set, those sites will be blocked, giving you a productive nudge to help you work.

Strict Workflow – Chrome Extensions - Block Distracting Sites

Toggl

Whenever you work on an email marketing campaign, you need to make sure you take the right amount of time to focus on each task. The best way to do so is to track the time for each task you have to implement so you can measure the results and improve your processes.
Toggl is a time tracking tool with a handy extension that allows you to quickly start measuring the time you spend on each task. You can also measure the time of the rest of your team and see what bottlenecks could be wasting your team’s time.

Wunderlist for Chrome

Developing an email marketing campaign takes a lot of steps, some of which may end up confusing you and your team. Having a clear set of to-dos for each your members allows you to streamline your processes and improve your efficiency.
Wunderlist is one of the most popular to-do apps in the market that also helps you track your tasks. With Wunderlist’s extension, you can quickly add a new to-do to each of your campaigns by opening a new tab.

Wunderlist – Chrome Extensions – To-Do App

Gmail Users

BombBomb

When sending an outreach email to an important person, sometimes it can be hard to call on their attention. You can be funny, intriguing, or simply dead honest on what you want. One of the least expected ways, however, is using video in their emails. The reason few people use video is due to the fact it’s hard to record a video, upload it, and then attach it.

BombBomb is an extension that allows you to do all those three things without a need to overcomplicate the process. You can also track opens and video plays as well as schedule follow-ups.

https://youtu.be/n33J6ZZ64DA


Hunter

One of the most time-consuming activities every outreach campaign has is finding the prospect’s email address. It’s generally a hit-or-miss process where you try to guess an address, you send it, and then you cross your fingers to see whether you get an error email or not.
Hunter is a tool that guesses the most likely email address structure based on the one most people use in a given domain. You can also add the prospect’s name and you can let Hunter guess the email address for you.

Hunter – Chrome Extensions – Find Email Addresses


Mailtrack

How many times have you sent an important email and didn’t get any response back? The uncertainty can be nerve-wracking. If you send another email too soon, you may annoy the recipient, but if you don’t send any, they may forget. What can you do?
Mailtrack allows you to see when a recipient opens an email and has read it. You can also see how long ago and how many times they did so.

https://youtu.be/-hsqYABhJcM

LinkedIn Sales Navigator

LinkedIn Sales Navigator can help you by adding an email recipient’s Linkedin profile right in your Gmail inbox, so you can see all their details without having to navigate away from the message.

If you have a version of LinkedIn Sales Navigator that pre-dates March 2019, then Google Chrome has a new update for you! Follow the instructions given in the Chrome Web Store to access your updated version and build rapport with your contacts.

If you have a version of LinkedIn Sales Navigator that pre-dates March 2019, then Google Chrome has a new update for you!

Source: Chrome Web Store 

Right Inbox

Time differences can make or break your email’s performance. If you are on the East coast and you send an email early in the morning to a prospect that’s in the West, he may end up ignoring it. You could wait a few hours until it’s 9 am on the West Coast, but many times you have too many things to remember that.
Right Inbox is an extension that allows you to schedule your emails for later as well as send recurring emails and set reminders to follow up.
Side note: You can also use Campaign Monitor’s send time optimization feature which allows you to send your email at the optimal time for each subscriber, or time zone sending feature which enables you to send your email campaign at an exact time in each unique time zone so you can make sure your breakfast email hits inboxes at 8 am around the world.

https://youtu.be/fYhM3RMh15s

Streak

If you need to do any sales outreaching, you know how important CRMs are to help you organize your workload. Streak is one of the most popular CRMs in the market, and its Chrome extension can help you save a lot of time managing your campaigns. Instead of having to switch back and forth between your Streak and your Gmail tab, you can manage each campaign as you work on it.

For example, you can see who’s on your highest priority stage and then work on those people. You can see their information so you can create an email that gets opened and read. Finally, you can track opens so you know when to follow up.

Virtu Email Encryption

Every time I send an email that has an important attachment with personal information, I’m scared that someone may hack either my account or the recipient’s account and steal all my information.

Virtu is an extension that encrypts your emails, so you don’t fear any longer. Once you activate Virtu, your emails and any file attachments can only be decrypted by the people you authorize. Virtu can help you meet HIPAA, CJIS, CFPB, or other compliance regulations as well as help you ensure that third party providers can never access your sensitive content.

https://youtu.be/64IOiHrHmQk

WiseStamp

Email signatures are an easy way to showcase important information without having to explicitly mention it. Most Gmail signatures aren’t very good; they don’t allow you to do any CSS editing.

WiseStamp can help you link to all your social networks and profiles, promote the items you sell on your company’s blog, legal disclaimers, and of course, show your company logo.

WiseStamp – Chrome Extensions – Email Signatures

Miscellaneous

One Click Extensions Manager

This article has shown you many extensions for you to install. If you install most of them, your browser will look like the house of a hoarder. You don’t want that to happen.
Ironically, one extension that can help you manage your extensions is One Click Extensions Manager, which allows you to activate and deactivate all your extensions from one single place. That way, you will be able to have many extensions and only use them when you have to.

One Click Extensions Manager – Manage Chrome Extensions


OneTab

How many times have you been working on an email campaign when all of a sudden you found yourself with a dozen different tabs, all competing for your attention? If you are anything like me, it happens more often than you wish.

OneTab can help you take all your tabs and put them under one unique tab. Once you click on one of the tabs within the unique tab, it will re-open.

OneTab – Chrome Extensions


Pushbullet

Communication, collaboration, sharing. There are many words to describe what Pushbullet does, yet none of them work. Pushbullet is an all-around extension that allows you to do several things:

  • Reply to messages from your main messaging apps, including Messenger, WhatsApp, and Kik.
  • Receive and answer SMS messages.
  • Copy links from one device (like your phone) and send it to another device (like your computer browser).
  • Send files to your friends.

To paraphrase CNET, “Pushbullet is the app you never knew you needed”.

Pushbullet- Chrome Extensions


Zapier

Have you ever been working on a campaign when you found yourself repeating the same task over and over? With the help of Zapier, you could get a little automation assistance.

Zapier is a tool that allows you to connect your favorite apps and automates tasks between them. Their Chrome extension can help you create those automated workflows directly from your browser.

You could, for example, connect your Campaign Monitor account with  Google Sheets, so every time you got a new subscriber Zapier would add each one to a given sheet.

Zapier – Chrome Extensions – Automated Workflows

Wrap up

We’ve just shown you the best Chrome extensions you need to use for your email campaigns. You don’t need to use all of them. Simply pick a few of your favorites and add more as you need them.

Want to know where you can find more tools to boost your email marketing campaign? Check out 15 of the best digital marketing tools to start implementing in your company today.

About the Author Ivan Kreimer
This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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