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Average Order Value (AOV) is the average amount spent by your customers on each online purchase. Increasing your ecommerce store’s AOV increases your company’s profitability.

There are several different ways to increase your AOV, including:

  1. Providing product recommendations
  2. Up- or cross-selling complementary products
  3. Setting order minimums for a discount
  4. Setting up a customer loyalty program
  5. Selling product bundles/packages

Read on to discover how you can implement these measures step by step in your Shopify store.

1. Product recommendations and up-selling with AI Personalization and Upsell

As so many things nowadays do, it all comes down to apps, and the AI Personalization and Upsell for Shopify stores promises to:

  • Boost sales via related products, upsells, popular discounted products, and recently viewed products
  • Sell more products by increasing basket size with personalized product recommendations, and up- and cross-sales
  • Increase customer loyalty by displaying recommended products via newsletters and emails

Users love the way the app automatically populates recommendation and related product widgets, the excellent support and communication from the team, as well as the provided analytics.

AI Personalization and Upsell offers a 14-day trial, after which the following prices kick in:

The app also integrates with shopsystems Magento, PrestaShop, OpenCart, and WooCommerce.

2. Discounts for order minimum with Volume & Tiered Discounts

This app called Volume & Tiered Discounts offers smart quantity breaks and discounted pricing rules for products. This allows you to:

  • Add urgency to your messages to entice customers to buy faster
  • Offer percentage-based volume and quantity discounts
  • Offer price-based volume and quantity discounts
  • Create dynamic discounts for future products
  • Add unlimited discount levels

Users love the team’s great service and quick problem solving, the app’s general ease of use, and the value it brings by increasing stores’ AOV—in some cases, even doubling it.

Volume & Tiered Discounts also offers a 14-day trial, followed by the following pricing plans:

3. Customer loyalty program with Smile: Rewards & Loyalty

With a whopping 4.8 out of 5 stars, Smile: Rewards & Loyalty is a fan favorite with Shopify-store owners when it comes to loyalty program apps. And we totally understand why. Smile offers three programs that make customer loyalty program management simple and intuitive:

  • Loyalty points program
  • Referral program
  • VIP program

These programs are the tools you need to create a compelling rewards experience that drives repeat purchases and sustainable growth for your brand. With points, VIP, and referrals, you give customers a way to join, engage with, and share your brand community.

Smile: Rewards & Loyalty also integrates with Shopify POS, ReCharge, Okendo, and Priv, and offers the following pricing models:

4. Sell product bundles with Upsell Bundles – Product Bundle

Offering product bundles is a great way to increase your AOV, and Upsell Bundles is another fan favorite that offers:

  • Unlimited bundles
  • Discount by percentage, fixed amount, or set price.
  • Highly customizable
  • Apply additional discounts to bundled orders

Examples for bundles include:

  • “Save 20% when you bundle a pair of awesome sneakers and 2 pairs of cl kicks”
  • “Get $5 off when you bundle gnarly shoes with hip shoes”
  • “Logged in customers tagged wholesale will only see a bundle of 10 pairs of insane shoes and 5 pairs of nice shoes for $100 off”

Users especially love the intuitive and easy setup (no coding skills necessary), outstanding support, as well as the high customizability. Start with a 7-day free trial before paying the following:

Now, you could buy all of these apps separately and surely increase your AOV considerably, but why not let CM Commerce help? Supercharge your marketing with CM Commerce to increase your Average Order Value, including:

  • Upsell modules in your email receipts
  • Cross-selling with personalized follow-up emails
  • Re-engaging cart abandoners and generally recovering sales with pre-made, conversion-driven campaigns
  • Collecting feedback and reviews
  • Sending beautifully crafted (drip) emails with our new and improved email builder
  • Including discount coupons and rewards

Register for your free trial here and start increasing your AOV today.

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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