If your team isn’t reading your newsletters, it might have something to do with your internal newsletter design and strategy. The outline of your newsletter is an important part of its success.
In this episode of The Email Minute, Shane explains the best practices for internal newsletter design, as well as some fun employee newsletter ideas.
Watch it on YouTube!
Internal newsletter design: how you can create an exciting internal newsletter
Internal newsletters not only keep your team connected, but they’re also a great way to emphasize and maintain your company culture. This is why it’s so important to make these emails interesting to read, keeping your employees involved and engaged at work.
Hi, I’m Shane Phair, Chief Marketing Officer here at Campaign Monitor, and this is The Email Minute.
The first step in making your internal newsletters more engaging:
Tell your team what’s going on with the company, both at an individual and organizational level.
The average open rate of internal emails across organizations is 66%. Top performing newsletters have open rates as high as 88%.
If you want your company to be top performing, you need to make your messages worth reading.
This includes introducing new team members, recognizing the achievements of existing team members, and providing company news.
How is your company making a difference in the community? This is a great opportunity to make your employees feel proud of the work they’re doing.
Additionally, you may consider recurring sections in your newsletter.
This can include a company culture section, such as “A Day in the Life,” or a weekly event update if you have fun events going on outside the office.
And make the send time recurring, too. Studies suggest internal emails received at the beginning of the week are more effective.
Finally, make it interesting.
Use catchy teasers in your subject lines that will improve your open rates.
The bottom line: Whatever information you decide to include, make sure it’s relevant, so your team will be hungry for more.
By doing this, you’ll encourage a close-knit team–one that feels comfortable and excited about growth.
On the next Email Minute, we’ll discuss preheader text. What is it, why it’s there, and how you can use it to improve your emails.
Have a question you’d like covered on The Email Minute? Tweet at me @ShanePhair, or post a comment on our blog.
