On September 5th, New Zealand’s Unsolicited Electronic Messages Act 2007 comes into effect. For Campaign Monitor customers, this should have little impact, because it is essentially just requiring that New Zealand businesses have direct permission to email people, and always provide an unsubscribe link.
Our permission policies already extend beyond that, so you won’t need to do things differently, even if you are from New Zealand.
However, it is another piece of ammunition for you to use when discussing permission with your clients, to show the growing international agreement on the importance of respecting peoples email addresses and right to control what arrives in it.
Mark Brownlow has a good collection of anti-spam laws around the world, helpful if you need to check for a specific countries legislation. Don’t forget though that just complying with the relevant laws is not enough anymore. You have to ensure your emails are relevant too, or risk being blocked and filtered in the same way spam is.
