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How We Got a 0% Increase in Conversions from an A/B Test, and Why We Still Considered It a Win

Do you A/B test your email campaigns? If so, you’ve probably had some good gains in…

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Do Iframes Work in Email?

Questions regarding the use of iframes in email crop up from time to time. Whether…

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How to Use Email to Increase the ROI of Your Events

Planning, or marketing an event? Here are a few hints and tips for taking the…

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How to Get Your Subscribers in the Habit of Opening and Reading Your Email Campaigns

Are there certain marketing emails from companies that you always open, yet others that you…

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How to Use Email Automation to Learn More about Your Customers

If there’s anything I’ve learned from working for Campaign Monitor, it’s that talking to and…

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How ConversionLab Used Email Automation to Convert Lost Website Visitors into $120,000 in Revenue

Have you ever looked at your website analytics and been disappointed by the number of…

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Why You Need to Integrate Your Business Apps with Your Email Marketing Tool

Do you use various software tools, like an accounting package, CRM or eCommerce platform, to…

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Lessons Learned from Sending Localized Email Marketing Campaigns

To become fluent in how your customers’ want to communicate with your brand, take a…

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Add 1000 New Email Subscribers Every Week. Here’s Buffer’s Formula.

Buffer are one of the biggest success stories in content marketing. They frequently get over…

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How to Increase Your Email Click-Through Rate Using Storytelling

It used to be so easy to get the attention of your target customers. You’d…

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How We Use Progressive Enhancement to Improve Our Email Templates

In this post, the team behind the email templates in our builder explain how we…

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