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Getting Better Results from Competition Lists

Campaign Monitor is used by people in all kinds of industries and for all kinds of reasons. Some businesses are more naturally suited to email contact, and some types of email contact are more welcomed than others. One type of list that seems to get a disproportionate amount of spam complaints is competition entry lists. These are the lists where you have entered your email address to win some kind of prize, and at the same time agreed to receive email in the future from the company running the competition. This is completely legitimate, assuming it is made very clear to people signing up that are giving that permission. However, even when it is clear we still see a lot more complaints from campaigns to these kinds of lists. It’s reasonably apparent why that should be the case: There can be a significant time lapse between entering the competition and the first email campaign. A big chunk of entrants only signed up for the competition and never wanted extra email anyway. It’s often easier to hit the spam button than the unsubscribe link. The emails often have no apparent connection the original competition. So it’s not hard to see why some subscribers would have forgotten that they signed up, or not understand why they are on the list at all. Fortunately, these issues are all quite simple to combat with small changes. On the competition entry page, make it obvious what people are signing up to receive. Don’t use vague ‘offers from selected partners’ language if you can avoid it. Send the first non-competition email soon after signup. The longer you wait the less likely people are to remember giving permission. Include a clear permission reminder in each email. It should state specifically that the subscriber signed up by entering the competition (link to the site if it is still available), and also let them get off the list easily. Make the competition list double opt-in, so people have a second chance to understand what they are doing, and take a positive action to give permission. If your clients want to run competitions and send to the entrants, you may need to work with them to avoid getting too many spam complaints on your account. These guidelines will help you, and help them only send to people who actually want to get their messages.

Blog Post

Performance Improvement Update

The changes we have put in place since the slowness and disconnections earlier in the week have made a big improvement. We are still progressing on our longer term changes though, to make sure we can maintain a reliable service as more customers come on board. We know that you need to be able to rely on Campaign Monitor to be there when you want to send your campaigns, and that’s our priority too. Thanks again for your patience, and your feedback.

Blog Post

More HTML Email Design Inspiration

There’s a ton of different ways to approach an HTML email design, and we’ve added a few more great examples recently. If you need some inspiration, check them out! See every new entry on the email design gallery’s RSS feed.

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Inline CSS for Mac Users

Following on from our recent post on automatically generated inline CSS for email templates, another customer has come forward with a cool OSX widget to achieve the same goal. It’s called TamTam, and it’s very simple to use. You simply paste in your html with CSS rules in the head, hit “Inline” and TamTam updates all your inline classes, tags and ids. Thanks to Gary Levitt from MadMimi for a practical (and funky) designer tool.

Blog Post

Automatically Generate Inline Styles

Update Campaign Monitor now moves styles inline for you automatically – you no longer need to run your HTML email campaigns through an inliner like Premailer prior to send. That’s good news! Creating HTML emails that render well across multiple email clients is complicated by programs like Gmail that strip out CSS styles from the head, and only support inline styles (like <p style=’font-weight:bold;’>A bold paragraph<p>). Our base templates don’t use inline styles because that makes them too inconvenient to easily modify – much simpler to change the design first then apply inline styles at the end. Campaign Monitor customer Alex Dunae has done us all a big favor by writing a sweet Ruby script that accepts a URL, and automatically generates and applies inline styles from the CSS in the head of that page. The script is called premailer and is available for use right now. It won’t always work (with complex CSS cascades), but for most cases it saves you a ton of time. So now you can just build the page in your normal way, then have all the inline style drudgery done for you automatically. As an additional benefit, premailer also checks your CSS against our own guide to CSS support and warns you of possible issues. It’s a great piece of work, and well worth a look. Alex is even planning to release the source code soon.  

Blog Post

Thank You for Your Help with Our Call for Email Standards

We announced our intent to create email standards and asked for your help with establishing a baseline for support. The response has been outstanding. We’ve heard from the web-design community—your help has been invaluable and we’re ready to take action. In the coming weeks we will be developing a website dedicated to this movement based on the consensus of those who participated. Upon going live we will announce it here on the Campaign Monitor blog, so keep your eyes peeled. We are working to finalize our acid test and will collect final data on how our suite of email clients performed. This will be the foundation for our call to email-client developers for standards support. Again, thank you for your kind words of support and participation. Together we can make a difference for web designers who design/build emails and for those who receive them. Onward…

Blog Post

Help Us Form a Baseline for Standards Support

The response from my call to arms a few days back has been phenomenal. We saw some great comments, loads of inbound links from other designers and some very encouraging “how can I help” emails from many others. As I mentioned in the original post, an important part of moving forward is first establishing a set of baseline standards that we can encourage email client manufacturers to meet. This baseline is crucial as it will form the crux of our recommendations and hopefully shape minimum standards for email rendering across the board. It’s also something you can help with. Working closely with our resident email design guru Mark Wyner, we have established what we think is the core set of features that will form this baseline. What’s important to remember here is that we’re not crossing our arms and demanding perfect standards support. We’re simply asking for the more critical CSS standards to be supported so we can properly separate content from presentation and ensure a simple design will render consistently across all of the popular email clients. With this in mind, here’s the list so far: margin padding float/clear type-selector :hover background-image a:hover background/inline images font inheritance/sizing/line-height UL, OL, DL properties List-style-image background-image positioning borders different link colors content centering This is where you can really help make a difference. Please leave your own comments with anything you think is missing or might not be of crucial importance to standards support in email. Once we’ve received your feedback, we’ll make any amendments and get stuck into the testing/recommendations for each manufacturer. A new site bringing all this together isn’t far off either.

Blog Post

Why We Need Standards Support in HTML Email

This is a post I’ve been meaning to write for a long time now. I’ve been delaying it purely because I wanted it to be perfect. I wanted to write with Zeldman-like virtue on why email, just like the web, needs to pay attention to web standards. Sadly, in the time between the idea for this post and actually getting it published, web standards support in email has gone seriously downhill. I can’t delay it any longer. My role at Campaign Monitor has given me a great opportunity over the years to research and speak to other designers at length about the standards issue. Each time the topic comes up the result is always the same – getting an email to display consistently in all of the popular email clients is by far the most frustrating part of the job. It’s a painful and always moving target that’s getting harder instead of easier. There’s really no justification for it and it’s about time something was done. Accepting the reality of email today Let me preface this by saying I completely respect everyone’s choice for the email format they prefer to send and receive. I also understand that it probably wasn’t the original purpose of email to go beyond one-to-one plain text messaging. I really do. This is one of the biggest reasons we encourage everyone to include a plain text alternative whenever they send a HTML email. But we need to be realists. Every popular email client supports HTML email and most use that format out of the box. Out of the box means it’s the format of choice for anyone outside of the design and early adopter community and there’s no indication that’s changing any time soon. No amount of angry comments on Slashdot singing the praises of Pine are going to suddenly force email client developers to drop HTML support. It’s just not going to happen. So, it’s not going anywhere and it’s broken. If we can all get past this point together, it’s obvious that the best path forward is to work with desktop and web-based email client manufacturers to improve how HTML emails are rendered, not argue amongst ourselves about personal preference. What’s wrong with the current picture? Today there are at least 10 popular email clients out there, each offering different levels of standards support ranging from perfect to virtually non-existent. I often hear comparisons between the current state of standards in email and the web circa 2000. While there certainly are some similarities, there are also some big differences. The web standards movement faced not only poor browser support, but also an uneducated design community. They had browser makers and designers to convince. Today we’re lucky enough to stand on the shoulders of these giants in a world where web standards have well and truly been embraced by browser developers and the design community alike. People want to build HTML emails using the same approach they build for the web. Another big differentiator is the fact that there were 2 or 3 browsers to consider back then and we knew exactly which web browsers were popular, making it much easier to know where to focus our energies. There is almost no data like this for the email world. Are more of my subscribers using Thunderbird or Apple Mail? It’s almost impossible to know. So, we’ve got 3 to 4 times more variations to cater for and we don’t even know which ones we should be targeting. Because of this huge variation in standards support, email designers have been forced into a corner. There have certainly been valid attempts at encouraging the use of web standards in email, of which I’m proud to say we’ve played a part. The W3C has even jumped on board in realizing something needs to be done here. With the recent and unfortunate news from Microsoft however, it’s been getting harder and harder to justify this approach. What we’re now left with is building for the common denominator. This means bandwidth hogging, image heavy emails with nested tables and font tags. Yes, I said font tags. I see hundreds of these designs being sent every day purely because it’s the only way to achieve consistent rendering across the board. Type in the URL of those creating these designs however and you’ll often find a beautifully coded standards compliant site. Email design truly is stuck in the dark ages. Revisiting the benefits of web standards Many of you are already well aware of the positives web standards offer, but I’ll focus on those I think are particularly relevant to email. It removes the guess work from email design – This is an instant win for designers and everyday email users alike. If all email client developers aimed for something close to web standards, you can design an email knowing it will work for all your subscribers. Stop and think for a second how awesome that would be. Your subscribers will win by no longer receiving garbled, hard to read newsletters because their email client doesn’t support standards. Faster loading and reduced bandwidth consumption – Well coded, standards compliant markup that separates content from presentation is generally much more compact than nested table and spacer-image based markup. Further to this, many designers have given up on rendering issues altogether and send purely image-based emails. This adds significantly to the file size and results in a poor experience for their subscribers because of image blocking. Make your email accessible to all – Using standards does not automatically mean your email will be readable to people with disabilities, but it’s certainly a great start. By separating content from presentation you’re making it much easier for everyone to access your email. Further to these intrinsic benefits of web standards, there’s another significant win that would follow. Using tables for layout is a dying art in the web design community. Many designers who started web design in the last few years have never even coded a table based layout, which is a good thing. The current email environment means a designer not familiar with the table based approach will need to learn a completely different way of creating a page if they want to send HTML emails. We’re fast approaching a fork in the road where email design will become a niche, expensive service that fewer designers can provide. Sure, a few designers win by being able to charge more for their work, but everyone else loses. Where to from here? This much is clear – arguing about HTML vs plain text or complaining about standards support in email isn’t going to get us anywhere. It’s time to get off our butts and actually help email client manufacturers to introduce better standards support. I also think it’s important to realize that these manufacturers don’t have a problem with web standards. Supporting standards might not always be the easiest option, in fact for web-based providers I’m sure it’s quite the opposite. It’s our job to demonstrate why they are important and then make them as easy as possible to embrace. We’ve been hard at work on this for the last few weeks, focusing on the following areas: Establishing a baseline of what standards we need supported in email – We certainly don’t expect perfect standards support across the board initially, but there are a number of key properties that we can encourage manufacturers to support sooner rather than later. Document the important changes each of the major email client manufacturers need to make in order to support web and related standards – Once we’ve established the baseline, we can put together a basic wish list of the changes each manufacturer will need to make to meet this target and then work with them in any capacity possible to help make this happen. Create a simple acid test that makes it easy to see if an email client supports this baseline – Much like WaSP’s Acid2 test, we should make it easy to see if these important standards are being supported by creating a simple test page that can be viewed in that email client to confirm at a glance if the baseline is being met. We plan on bringing this all together in a dedicated site launching soon. Obviously the more of us that can get behind this the easier the job will be. Even the king of web standards, Jeffrey Zeldman agrees (emphasis his): Learn how HTML mail works (or doesn’t) across as many platforms as possible, and work with the manufacturers to improve support for web standards. This is not my job. I did my job where web standards are concerned (you’re welcome!), and turned over The Web Standards Project to a new generation of leadership. And as I never send HTML formatted mails, not only is it not my job, I wouldn’t even be qualified to do it. But standardistas who are compelled by their clients to create HTML mails (or who choose to do so) are gently urged to do their part in diminishing wasted bandwidth and enhancing semantics. We’ll be posting more about this initiative soon, including how you can help make a difference. Jeffrey’s right, it’s not his job – this one’s up to us. Update: You can start helping right now. Check out the initial list of baseline standards that should be supported and add your own thoughts.

Blog Post

New Zealand’s New Anti-Spam Legislation

On September 5th, New Zealand’s Unsolicited Electronic Messages Act 2007 comes into effect. For Campaign Monitor customers, this should have little impact, because it is essentially just requiring that New Zealand businesses have direct permission to email people, and always provide an unsubscribe link. Our permission policies already extend beyond that, so you won’t need to do things differently, even if you are from New Zealand. However, it is another piece of ammunition for you to use when discussing permission with your clients, to show the growing international agreement on the importance of respecting peoples email addresses and right to control what arrives in it. Mark Brownlow has a good collection of anti-spam laws around the world, helpful if you need to check for a specific countries legislation. Don’t forget though that just complying with the relevant laws is not enough anymore. You have to ensure your emails are relevant too, or risk being blocked and filtered in the same way spam is.

Blog Post

Scheduled Maintenance Early Sunday Morning

We’ll be taking the Campaign Monitor application offline for a total of 4 hours this Sunday morning between 1am and 5am (US Central time – see this in your own time zone) to make some key hardware upgrades and add some additional layers of redundancy to both Campaign Monitor and MailBuild. Don’t worry, the maintenance will have zero impact on your subscribe forms or campaign tracking, everything will purr along as usual – you just won’t be able to log into your account. If you’ve scheduled any campaigns to be delivered in this time-frame, they’ll be sent as soon as the application is back online. Update: We got the updates done faster than expected and as of 2.40am we’re back online. Thanks for your patience (that is of course if you weren’t sound asleep).

Blog Post

Campaign Monitor at Web Directions South

Anybody who has attended one of the excellent Web Directions conferences in the past will know what a great opportunity they are to hear great talks and meet up with your web colleagues. This year Web Directions South is on in Sydney from September 25th to 29th, with two days each of workshops and talks. If you aren’t already registered, then tomorrow is the last day to register at the early bird price (you don’t have to pay yet). Last year Dave and Ben gave a talk about how they started Campaign Monitor, and you can still download the podcast and slides. This year we are not speaking, but we will be part of the expo during the conference days. In our stand we’ll be demoing Campaign Monitor and MailBuild, meeting some of you guys and we’re also working on giving away a pretty cool prize. There are some great speakers lined up for the event, and we’d love to see you there! Tomorrow is also the deadline for nominations for the McFarlane Prize, an award for excellence in Australian web design. The prize is for “sites built and launched by Australian individuals or teams between August 1st 2006 and July 31 2007”, and you’ve still got enough time to nominate. Visit the Web Directions 2007 website.

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