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How Can I Ensure All My Campaigns Are CAN-SPAM Compliant?

We often get asked by you guys if your campaigns are compliant with the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) act of 2003, which went into effect in January 1 of last year. While certain aspects of the law still remain a little cloudy, there are some simple steps you can follow with Campaign Monitor to ensure you’re on the right track. To make things easy, we’ve compiled a quick checklist for our US customers that you should try and follow to lessen the likelihood of unknowingly violating any of the sometimes ambiguous CAN-SPAM laws.

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Why Can’t I Permanently Delete Sent Campaigns or Subscribers?

This is a question we get asked a lot, but when you think about it, it does make sense. By not allowing you guys to permanently remove who’s in your lists or who you’ve sent campaigns to, we provide you with an audit trail that you can use to protect yourself against a complaint. If a subscriber complains about not being removed from one of your lists, you spamming them, etc, there is always a way to confirm the date they subscribed to your list and when they were removed from it. As long as you’re following best practice and have obtained permission, you’re covered. Of course, you can always set a subscriber as inactive if you don’t want them to receive any campaigns or hide any test campaigns from your clients with a single click.

Blog Post

Using Style Sheets in HTML Email Newsletters

Update: Mark has published a comprehensive follow up to this article which takes a more accessible approach and includes a sample template to help you get started. Most people who’ve attempted to recreate a sophisticated design in HTML email have run into a wall when using CSS, either in the form of inexplicable mangling by email clients or a pronouncement by an email administrator stating that CSS is “against the rules”. If you’re not content to roll over and use font tags in your HTML emails, read on. Despite prevailing wisdom to the contrary, you can safely deploy HTML emails styled with good old-fashioned CSS. Yes, we really just said that. Not all attributes will be invited to the party, but many of them work flawlessly with this method.

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