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Biggest Ever Study of Worldwide Email Client Usage

With the addition of email client reports for all our customers, we took a step…

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Going to SXSW? Catch up with Campaign Monitor

Next week is the start of the huge SXSW festival in Austin, Texas. Campaign Monitor…

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2008 Christmas Email Competition: We Have a Winner!

Find out which email was our favorite holiday season design for the Christmas of 2008….

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What I Learned Redesigning the Campaign Monitor Newsletter

Read the story behind our recent email newsletter redesign and download the final template for…

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Using Campaign Monitor as a Desktop Application

Using some free OSX software you can setup your own Campaign Monitor account as a…

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Track Your New Subscribers in WordPress and Mint

Our clever customers have just released two very cool plugins that show your latest subscribers…

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The Giving Back program launches

Since Campaign Monitor was launched, we’ve received lots of great support from the design community,…

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How To: Report on Multiple Occurrences of the Same Link

Depending on how you design your emails, you might prefer to see each instance of…

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Christmas Email Competition 2008!

In an effort to class up Christmas, we’ve run the Christmas email competition for the…

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Smarter Newsletters with Targeted Content

Most businesses start out their email marketing efforts by sending the same message to all their subscribers. It’s easy, and it often gets great results. The next step beyond a one-size-fits-all approach is to be smarter about what content you send to each person. Today I received an email that is a great example of targeted newsletters. The email was from FontShop, an independent font retailer and Campaign Monitor customer. FontShop sent me as a registered user the first edition of their Web & Interactive Design newsletter. The idea is to discuss fonts as they relate specifically to the web — what works well on screen, for example. So how did FontShop decide I should receive this particular email? When I created a free account, I was given the chance to fill out a profile and select my professional areas of expertise and interest. That information is obviously used to segment the total subscriber base into smaller chunks that can then be sent more targeted content. In Campaign Monitor, you can use our segmenting feature combined with some custom fields to do exactly this. FontShop don’t force everyone who creates an account to receive emails from them (or any form of marketing). My account also contains a subscription settings page, where I can select to opt-in or opt-out of emails and print brochures at any time. This is a well considered setup, and should make a significant difference to the response rates that FontShop sees from their campaigns. I know I was very interested in what a web specific newsletter would cover. Now that they are sending out these targeted emails, Fontshop will be able to take advantage of the report comparisons feature to easily compare opens, clicks and unsubscribes for each segment. How could you make your emails more valuable to your subscribers? How can your subscribers be split into smaller groups? Related information: Watch a video walkthrough on working with custom fields and segments Use the preference center to let people self-segment Signup for a free FontShop account

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Australian Research Shows Email Still Dominates

Following on from yesterday’s post about the relative popularity of RSS and email, the Australian Communications and Media Authority has released a study on internet use by Australians. The report, Telecommunications Today Report 6: Internet Activity and Content, examines consumer adoption of the internet and the impact this is having on the growth of the digital economy in Australia. With 73 per cent of Australian households now having access to the internet, the report found that, overall, household internet users are accessing the internet more frequently, with an increasing number recording ‘heavy’ use (8 or more times per week) There is plenty of interesting information to be gleaned from the report. Most obvious is how dominant email is as the primary internet activity. Source: Nielsen Online (2008) The Australian Internet and Technology Report, February 98% of people in the study used email in the last 4 weeks, beating out all other activities by a big margin. Compare that to ‘reading blogs’ which was way down at 16%. Email newsletters look like a pretty good option for reaching Australians (at least the over 16 population). As well as general usage, 36% of people had subscribed to a newsletter in the last month. Add that to your arsenal of reasons that your clients should consider sending an email newsletter! Check out the full list of 6 communication services reports for more details. p.s. Did you notice the amusing gender difference chart? More men than women use the internet for maps and directions… is that easier to handle than asking a person?

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