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Do Fewer Links Mean More Clicks?

Does a minimalist aesthetic get the most clicks? Or are more links, in fact, better?

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Positively Good Marketing: REI

Learn what positively good marketing tactics REI uses to convert customers into fans.

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Introducing Pre-Built Engagement Segments in Campaign Monitor

Introducing a scalable and reliable way to calculate engagement, and more importantly, automatically trigger relevant…

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CTOR – the Email Marketing Metric You May Not Know

In this post, we’ll review some essential email marketing metrics including CTOR and what they…

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What to Know About Account-Based Marketing Before You Get Started

If you want to get started with account-based marketing, this guide tells you the key…

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15 Tricks to Build 2019’s Best Marketing Campaign

Creating 2019’s best email marketing campaign is all about incorporating new and old tactics that…

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The Nonprofit’s Guide to Email Automation for Better Fundraising

This guide explores how nonprofits can find and retain engaged donors, as well as increase…

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Will Your Current Email Newsletter Be Successful in 2019?

If you want to make sure your email newsletter stands out from the crowd in…

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Creative Burnout: How Do You Keep It at Bay?

Keeping the good ideas ideas rolling in, day after day, can be hard as it…

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New Year’s Resolutions for Your 2019 Email Marketing

Let’s look at the biggest email trends for this upcoming year and provide some achievable…

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Marketing Mistakes: Chasing Quick Wins Over Long-Term Success

When a client changed their mind, Tara had to decide whether to hit pause or…

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