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5 Email Marketing Mistakes to Stop Making (and What to Do Instead)

To save your email marketing from common struggles, here are five mistakes to stop doing,…

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All About Email Open Rates

Let’s dive into open rates, how they’re measured, their averages, and how to improve.

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6 Emails That Travel and Hospitality Marketers Should Be Sending

Here’s a look at six emails that travel and hospitality marketers should send to entice…

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A/B Testing Fundamentals: How to Get Started

Learn what can be A/B tested, what metrics you should measure, and how to use…

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How Publishers Can Put Out Valuable Content in the Age of GDPR

We share how to comply with GDRP and still achieve email marketing success.

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How We Used Dynamic Content to Increase Our Email Click-Through Rate

We do a lot of email marketing here at Campaign Monitor. In the content team alone,…

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How to Apologize After an Email Marketing Snafu

We’re here with tips for how to apologize after an email marketing blunder.

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Why Personalized Email Marketing is Essential to Customer Retention

When you’re ready to start getting serious about building long-term loyalty, look to personalization.

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How to Streamline Segmentation for a One-Person Marketing Team

In this post, we’ll cover the basics of how you can segment email contacts into…

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How to Craft Strong Email CTAs that Get Clicked

Learn how to create email CTA’s that will increase your email click-through rates.

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4 Advanced Tools to Track and Improve the ROI of Email Marketing

We’re sharing 4 advanced tools to help marketers amp up their email ROI.

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