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Facebook Lead Ads That Drive Engagement

How to optimize your Facebook lead ads to generate a high volume of quality leads….

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Animated GIFs in Email: A New Approach to an Old Format

Learn how to add a gif to an email to connect with more subscribers than…

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What the iPhone 5 Means to Email Design (and Designers)

Mobile email design doesn’t work the same way for every device. Here’s what you need…

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What’s the Best Day and Time to Send My Email Newsletters?

Having the best newsletters won’t mean much if no one reads them. So your content…

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Tip: Avoid Using Mailto Links in HTML Email

After discovering that mailto links trigger a rather unsettling “blocked content” message in Outlook.com, our…

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The Email Minute 18: What Email Marketing Stats Should You Know?

In this Email Minute, Shane shares some need-to-know email marketing stats.

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The Life-Changing Magic of Tidying Up: E-Marketing Edition

Apply the KonMari method to email marketing, sparking joy by putting things in place.

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5 Awesome Retail Marketing Ideas and Examples

Are you a retailer who is looking to take your marketing efforts to the next…

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4 Reasons Customers Aren’t Reading Your Emails and How to Fix It

This post outlines what to do if customers aren’t reading your emails.

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CAN-SPAM Best Practices for 2019

Here’s everything you need to know about CAN-SPAM best practices for 2019.

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Using Twitter Lead Generation Cards to Build Your Email Subscriber Lists

First came Lead Generation Cards. Today, we use Twitter Business accounts.

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