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HTML5 vs XHTML 1.0: Which Doctype Should You Use in HTML Email?

Choosing the correct doctype for an email design is not as straightforward as it is…

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Why you should be using buttons in your email marketing campaigns

Are you unhappy with the click-through rates of your email campaigns? You’re writing great copy and…

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How to Use Email to A/B Test Blog Post Headline

Do you know how to write the perfect headline for your blog posts?A great headline…

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Giveaway: The Top 100 Email Marketing Campaigns, in 1 beautiful hardcover book

Need a quick dose of email design inspiration, or a lookbook to show clients what…

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How We Got a 127% Increase in Email Click-Throughs by Redesigning Our Blog Email

We recently redesigned the email we send to blog subscribers, and received a 127% increase…

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How Content Upgrades Can Help You Build Your Email List

Are you a little frustrated with the rate at which your email list is growing? You’re…

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How to Measure Email Marketing: 3 Steps to Success With Google Analytics

Measuring opens and clicks alone can be useful, but have you wanted to, or struggled…

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Crushing the 4 Biggest Email Design Challenges

Wanting to send truly amazing email campaigns – but feel like you’re being held back?…

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3 Psychology-Backed Ways to Improve Your Email Click-Through Rate

Does it ever feel like no matter what you try you just can’t seem to…

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8 Free Sites to Get Amazing Images for Your next Email Marketing Campaign

Ever written a great email campaign, but felt like the images were letting you down?…

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How to Use Social Proof to Get More Email Subscribers and Convert Them into Customers

Is your email list growing as fast as you’d like? And are you successfully converting…

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