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Is Your Microcopy Hurting Your Email Click-Through Rates?

Have you ever written a great subject line, sent a beautifully designed email but still…

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How Sitepoint Lifted Their Email Click-Through Rate by 16% in One Day

Could your email newsletters do with a boost? Adam Roberts at Sitepoint walked us through…

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Where to Position Key Messages in Your Email Marketing Campaigns to Get Them Noticed and Remembered

Have you ever thought about the positioning of your key messages in email campaigns? Should…

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This Little Known Copywriting Formula Will Increase Your Email Click-Through Rate

Is your email click-through rate lower than you’d like? It’s a rhetorical question, of course….

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Email Marketing vs Social Media: Are You Focusing on the Wrong Channel?

With the ability for your Facebook posts to reach your followers declining and email marketing…

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Why You Should Treat Gmail and Google Apps as Two Different Email Clients

Are Google’s Gmail and Google Apps email clients one and the same? Not if you…

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6 Ways to Grow Your Email List without Popups

Whilst popups and sliders are certainly an effective way of growing your email list, we…

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Subscribe Form Showdown: Do Sliders, Lightboxes or Tabs Work Best?

When collecting email addresses on a site, there’s a fine line between being proactive and…

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5 Steps for Re-engaging Your Subscriber Lists (and Saving Money)

Did you know that 40% of subscribers will likely never engage with your campaigns? Here’s…

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Email Marketing Trends: Mobile vs Desktop

There’s no question mobile has changed the way we interact with our email. But exactly…

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Gmail’s Message to Email Marketers: Focus on Engagement

Want to avoid delivery issues with Gmail? In our discussion with Gmail’s Anti-Spam Team, we…

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