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The Giving Back program launches

Since Campaign Monitor was launched, we’ve received lots of great support from the design community,…

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Video Support in Email

Video in email seems to be at the top of many marketers wish lists. But…

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API Samples for PHP, Ruby & Flash

Get a quick start to using the new Campaign Monitor API with these updated sample…

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API Samples for PHP, Ruby & Flash

Get a quick start to using the new Campaign Monitor API with these updated sample…

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Should Your Plain Text Be Exactly the Same as Your HTML?

You know you should always provide a plain text version…the question is, what should your…

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How To: Report on Multiple Occurrences of the Same Link

Depending on how you design your emails, you might prefer to see each instance of…

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How Do You Describe Campaign Monitor?

The world is not experiencing any shortage of applications and systems to help deliver emails…

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Christmas Email Competition 2008!

In an effort to class up Christmas, we’ve run the Christmas email competition for the…

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API Updates in the New Campaign Monitor

The recent merger between Campaign Monitor and MailBuild meant we needed to merge the API…

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Quick Tip: Know Your Anti-Spam Laws

Most web designers will be aware of the US CAN-SPAM legislation which contains some requirements for commercial email. However, if you have clients from other countries, there may be other requirements you need to be know. Fortunately, Mark Brownlow has saved us some time by creating a page of links to anti-spam laws in various regions. It’s a good URL to bookmark and review when taking on a new client. Being aware of your legal obligations is important, but equally important is understanding Campaign Monitor’s anti-spam policies. We often have to explain to designers that just because their emails are legal does not mean they can be sent via Campaign Monitor. Being informed will save you time, and help you avoid having your account impacted, or worse, legal trouble.

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Smarter Newsletters with Targeted Content

Most businesses start out their email marketing efforts by sending the same message to all their subscribers. It’s easy, and it often gets great results. The next step beyond a one-size-fits-all approach is to be smarter about what content you send to each person. Today I received an email that is a great example of targeted newsletters. The email was from FontShop, an independent font retailer and Campaign Monitor customer. FontShop sent me as a registered user the first edition of their Web & Interactive Design newsletter. The idea is to discuss fonts as they relate specifically to the web — what works well on screen, for example. So how did FontShop decide I should receive this particular email? When I created a free account, I was given the chance to fill out a profile and select my professional areas of expertise and interest. That information is obviously used to segment the total subscriber base into smaller chunks that can then be sent more targeted content. In Campaign Monitor, you can use our segmenting feature combined with some custom fields to do exactly this. FontShop don’t force everyone who creates an account to receive emails from them (or any form of marketing). My account also contains a subscription settings page, where I can select to opt-in or opt-out of emails and print brochures at any time. This is a well considered setup, and should make a significant difference to the response rates that FontShop sees from their campaigns. I know I was very interested in what a web specific newsletter would cover. Now that they are sending out these targeted emails, Fontshop will be able to take advantage of the report comparisons feature to easily compare opens, clicks and unsubscribes for each segment. How could you make your emails more valuable to your subscribers? How can your subscribers be split into smaller groups? Related information: Watch a video walkthrough on working with custom fields and segments Use the preference center to let people self-segment Signup for a free FontShop account

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