Home Resources Blog

Blog Post

Why Can’t I Permanently Delete Sent Campaigns or Subscribers?

This is a question we get asked a lot, but when you think about it, it does make sense. By not allowing you guys to permanently remove who’s in your lists or who you’ve sent campaigns to, we provide you with an audit trail that you can use to protect yourself against a complaint. If a subscriber complains about not being removed from one of your lists, you spamming them, etc, there is always a way to confirm the date they subscribed to your list and when they were removed from it. As long as you’re following best practice and have obtained permission, you’re covered. Of course, you can always set a subscriber as inactive if you don’t want them to receive any campaigns or hide any test campaigns from your clients with a single click.

Blog Post

What’s the Best Day and Time to Send My Email Newsletters?

A question we often get asked by our customers is “What’s the best day and time to send our clients’ newsletters?”. Firstly, let’s look at what some of the more popular research out there is telling us. Just keep in mind that this research is conducted across a range of markets, so it might not always be right for you or your recipients. In July 2004, delivery consultancy Return Path analysed over 3.4 million email messages and found that email sent on Monday is more likely to get opened, and anytime between 6am and 10am is the best time of the day to send. These findings were later confirmed by media company Marketing Sherpa. Today however, it was revealed that this might no longer be the case and that emails sent from Wednesday to Friday maximized open rates. So which one’s right for you? The truth is, the optimal delivery time will depend on what you’re sending and who you’re sending to. Luckily, one of email’s strengths is it’s just so testable (is that a word?). You should use the time of day and day of week as variables in your tests. Try splitting your subscribers into 2 separate subscriber lists and sending to one half at one day and time and one half at another. Run a comparison of your results in the Reporting section and learn from what you see. Running tests like this over the course of a few campaigns is the only way to really know when you should and shouldn’t be sending.

Blog Post

Using Style Sheets in HTML Email Newsletters

Update: Mark has published a comprehensive follow up to this article which takes a more accessible approach and includes a sample template to help you get started. Most people who’ve attempted to recreate a sophisticated design in HTML email have run into a wall when using CSS, either in the form of inexplicable mangling by email clients or a pronouncement by an email administrator stating that CSS is “against the rules”. If you’re not content to roll over and use font tags in your HTML emails, read on. Despite prevailing wisdom to the contrary, you can safely deploy HTML emails styled with good old-fashioned CSS. Yes, we really just said that. Not all attributes will be invited to the party, but many of them work flawlessly with this method.

Straight to your inbox

Get the best email and digital marketing content delivered.

Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox.

Subscribe

See why 200,000 companies worldwide love Campaign Monitor.

From Australia to Zimbabwe, and everywhere in between, companies count on Campaign Monitor for email campaigns that boost the bottom line.

Get started for free