As many of you know, Campaign Monitor makes it easy to create segments of subscribers within a larger subscriber list. This makes it much easier to target specific types of subscribers based on their demographics, preferences, etc.
While creating a segment is easy, choosing the right segments and executing on a good segmentation strategy is much more challenging. Stephanie Miller recently put together a whole swag of tips on the best approach to list segmentation, specifically focusing on capturing the right data during the initial subscribe process. Well worth a read if you’re currently segmenting, or looking for a good place to start.
