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The Email Minute 16: Which Subject Line Formulas Can Get You Clicks?
Getting subscribers to open emails and click through is difficult for a marketer. Wouldn’t it be easier if there were simple subject line formulas you could use, both to write your emails and get more attention in the inbox? Well, it turns out there are.
In this Email Minute, Shane Phair lists subject line formulas you can use to increase email opens and clicks.
How many of your emails are getting opened?
According to a recent Campaign Monitor research study, the answer should be about 15% – 20%, depending on your industry. If you’re not getting the open rates you desire, your subject line could be the culprit.
Writing clickable subject lines can be a daunting task, but subject line formulas can help.
Hi, I’m Shane Phair, Chief Marketing Officer here at Campaign Monitor, and this is The Email Minute.
Today we’ll talk about subject line formulas that get more opens.
Let’s start with the “Scarcity” formula.
As you know from one of our last videos, urgent emails get clicks.
To write this kind of email, highlight limited-time offers. The scarcity factor will entice subscribers to learn more.
You can also hook users with the “How-To” email.
How-To subject lines promise to deliver information people want.
These are great subject lines for publishers, educators, and anyone selling content and services.
The final subject line formula we’ll discuss is the “Curiosity Gap.”
The curiosity gap is why we see movies or read clickbait. When you hook your audience a little, they usually want the whole story.
Whatever formula you use, make sure your content delivers value. If you promise something and don’t deliver, you could lose subscriber trust and engagement.
On the next Email Minute, we’ll go over email design tips.
Have a question you’d like covered on The Email Minute? Tweet at me@ShanePhair, or post a comment on our blog.
