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Just a super quick tip today to make sure your beautiful designs aren’t let down at the last moment. We review all the campaigns that go out through Campaign Monitor, making sure that everything is ok and also trawling for gallery entries.

Often I will see a fantastic design that has been well planned, constructed and laid out with delicious graphical touches. “A candidate for the gallery!”, I think to myself as I scroll through the rest of the email. Moments later I am disappointed to see that the email ends with our default unsubscribe link, hanging off the bottom like a dag on a sheep.

Clipped to preserve the guilty, here are a couple of examples:

Samples of two campaigns with default unsubscribe links

It’s such a pity to bring down a well crafted design by letting Campaign Monitor automatically add some text at the bottom. It’s very easy to put an unsubscribe link exactly where you want it, and style it any way you like.

Simply insert the tags ‘<unsubscribe>’ and ‘</unsubscribe>’ around the words you would like to become an unsubscribe link in the HTML source of your campaign.

<unsubscribe> Unsubscribe from future emails</unsubscribe>

It’s that simple. You can even have a “style=” attribute in the unsubscribe tag, and those inline styles will be applied to the eventual unsubscribe link.

The default unsubscribe link is our ‘unsubscribe of last resort’ – we’d much prefer to see you all integrating it into your layouts in a sensible and appropriate fashion.

  • DJ Waldow

    Mathew –

    Great post. Here at Bronto, we advise our clients on the exact same thing. I *cringe* every single time I see the Bronto unsub footer SLAPPED at the end.

    dj at bronto

  • Barry

    It seems as if every time I submit a page for emailing, even when I have the unsubscribe links set up just the way it specifies in the article, I still get the message that says they’re not present and would I like to have it added automatically… I just say go ahead and at least I’m covered.

  • Mathew Patterson

    Hi Barry,

    I you get that message, it means your email definitely does not have the unsubscribe link setup correctly. Get in touch with support and we can check it out for you.

  • jaybug

    I too have this problem. Even when I import a CM template. Why is this? Why would my email definitely not have the unsubscribe link setup correctly if it’s been created by CM?

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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