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Example RSVP links in an emailA lot of people use Campaign Monitor to send emails out to their customers for special sales, to organise conferences, parties and events. We often get asked whether Campaign Monitor has some kind of system to record whether people will attend or not.

While Campaign Monitor is not an events management application, it is actually pretty easy to set up your list so you can keep track of people who RSVP to your invitations.

Here’s what you will need:

  • An email that contains your RSVP “Yes” and “No” links
  • A landing page for the yes / no links to click through to
  • Two segments, for the ‘yes’ clickers and the ‘no’ clickers

All very straightforward. Just setup somewhere on your website a ‘thanks for RSVPing’ page. If you want to have separate messages for people who say yes, and people who decline, you could have two different URLs.

So your email would contain links like:

<a href="http://www.yourwebsite.com/rsvp/yes-please.html">Yes, I can come</a>

With some simple server side PHP or other code, you could just have one page with a parameter to detect yes and no clicks.

<a href="http://www.yourwebsite.com/rsvp.php?answer=yes">Yes, I can come</a>

Then when you send your email, Campaign Monitor will consider the ‘answer=yes’ and ‘answer=no’ portions to make those two separate URLs, and track the separately, which is what makes the whole thing possible.

Your recipients click on whichever link they choose, and then you can separate them into yes and no groups using segments. Just create rules of type Campaign was opened – specific link clicked, select your campaign, and choose the appropriate links.

Screenshot of the segment rule in action

Now you have your two lists of responses. You can export the segment as a list of addresses to use in some other system, and you can send different follow up emails to just the people who have said yes or no.

Easy RSVP tracking with Campaign Monitor!

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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