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Many of us have been faced with the conundrum of how to collect email newsletter signups offline. I mean, nobody really enjoys manually transcribing hand-scribbles and business cards, do they? So it’s with a big dose of relief that we were introduced to Counter Culture, an iPad app by MadPilot Productions and Jay Hollywood, specifically for collecting subscribes in-store, at events or quite simply, IRL.

Counter Culture on the iPad

Alongside the default theme (pictured), there are variety of white-label signup form designs to choose from… Plus you can upload your own.

Counter Culture Themes

But that’s not all – Counter Culture also allows you to load up your own images and create a slideshow for in-store advertising and displays. If you want to collect subscribers at the same time, you can go back to your subscribe form with just a tap.

Getting started

The first thing you will notice after you purchase the iPad app is how straightforward it is – once you set up a Counter Culture account (via the app), you’re pretty much thrown into the process of collecting subscribers. This is because Counter Culture itself stores all collected subscriber details in a database for export later – you don’t have to setup Campaign Monitor integration to get started.

All the heavy lifting happens when you log into your freshly-minted account via the Counter Culture site – this is where you can define a sign-up message (eg. ‘Receive offers, news and more in our monthly newsletter!’), set a theme (or upload a custom one) and also toggle the slideshow mode. Perhaps most relevant of all is that this is where you can set up Campaign Monitor integration, using your API key and the List ID from an existing list. If you’re not sure where to find the latter, here’s a pointer:

Where to find your List ID

Once ready, subscribers collected via Counter Culture are automatically (and immediately) added to your subscriber list. Paired with our autoresponders, you’ve got a recipe for fun. For example, you could sign your customers up for a loyalty club at point-of-sale, then automatically email a discount voucher to go towards their next purchase. Or you could create a series of automated tips and/or survey invites (‘Are you still enjoying our product? We’d love to hear your thoughts’), to follow up in the weeks after a sale.

So, with all that in the bag, it’s simply up to you to start collecting subscribers, let it be at the counter of your store (as the name implies), at a trade show, you name it. Many thanks to Myles at MadPilot Productions and Jay Hollywood for releasing this super-simple and downright good-looking subscribe form app for the iPad. Counter Culture is a very reasonable $4.99 USD and is available now in the App Store.

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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