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When it comes to list building, we’re always been impressed at the creative lengths that folks go to get attention (and of course, opt-ins). Not long ago, one of our customers set up an old-style typewriter at their market stall. Countless others have given away kooky prizes at events. But chances are, the one place where you’re going to get the most signups for the least effort is none other than your company’s website. Sadly, it’s often here that only half-a-thought is put into making subscribe forms appeal to potential opt-ins.

Sample subscribe form

However, PadiAct has revamped all that, by providing a simple way to optimize the collection of email signups on your site. Unlike a static subscribe form that perpetually uses page real-estate, PadiAct allows you to build eye-catching forms that appear to your site visitors selectively, based on targeting criteria like referrers, time on site and pages previously visited. You simply tell PadiAct who you want to target, how you want your subscribe forms to appear on your site, then set up Campaign Monitor integration by plugging in your API key. PadiAct handles the rest, providing straightforward instructions as to how to add the forms to your site, hook the service up to Google Analytics and more.

Form building aside, one of the biggest advantages to using PadiAct are the reports that come with it. With Google Analytics integration, PadiAct can display some thoroughly useful stats, like the conversion rate for subscribe forms, average time on site, best and worst days and more. Here’s a sample of what you can expect:

In-app reports

PadiAct is currently offering a 30-day free trial, so you can kick the tires for yourself. This is ample time to tie it in with your Campaign Monitor account and see if it makes a difference to the number of email subscribers you regularly receive. After all, PadiAct reckons it can achieve subscription rates of over 10% (ie. every 10 people that see the form go on to sign up), which is pretty solid if you ask me.

So, if you’re looking for a straightforward, unobtrusive way to target your site visitors and collect new subscribers, give PadiAct a run… And keep the kooky prizes for yourself.

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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