Since we introduced
<tweet> tags as part of our social sharing update, they’ve featured in roughly 50 million emails and prompted countless tweets. However, while these tags are great for sharing the webversion of your campaign over Twitter, how about instances when you want to share a specific link to a blog post or landing page?
Here’s the same using Web Intents (soon to supersede “tweet buttons”):
Note that you can edit the values of
related. Just like in our
<tweet> template tags, the latter two are optional.
A nice touch is that Twitter shortens all included links, using their URL shortener. However, keep in mind that while clicks on ‘tweet this’ links are tracked in your campaign reports, they won’t show up as shares in ‘Social Sharing & Forwards’ reports. To count shares and clicks, you will have to use a 3rd-party service like bit.ly.
Why not use the buttons supplied by Twitter?
Hopefully this post will help the folks out there who have wanted to add ‘tweet this’ links and buttons to their email campaigns.