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Gravity Forms is an easy-to-use form management plugin for WordPress. Thanks to rocketgenius, we recently had the pleasure of giving the new Gravity Forms’ add-on for Campaign Monitor a try. Using the add-on, you can build solid, customizable forms for your WordPress site, add subscribers to a mailing list using conditional logic and populate custom fields. Even better, it’s free to download if you hold a developer license for the Gravity Forms plugin.

Once you purchase and install the Gravity Forms’ plugin for WordPress, install the Campaign Monitor add-on with your Campaign Monitor API key handy. Using Gravity Forms’ powerful Form Editor, you can then get started creating highly-customizable forms. To synchronize collected form data, simply create a new “Feed” by mapping the fields in a Gravity Form to an existing Campaign Monitor subscriber list. You can also map to custom fields and add an opt-in condition prior to adding subscribers to your list:


A major strength is the ability to manage multiple forms and feeds in this manner. It’s easy enough to add a subscribe form to your site using Campaign Monitor’s code, but if you have a more complex WordPress site that requires multiple forms, then it makes sense to centralize the management of these forms within the WordPress dashboard.

Additional features include advanced field types, form scheduling and WordPress post creation tools. Gravity Forms also comes with an extensive API with hooks and filters to allow developers to extend the functionality and customize the plugin. Take a look at the following video demo to see the plugin in action:

Gravity Forms is a truly professional WordPress form management plugin with very obvious advantages over the hobbyist form plugins in circulation. Apart from its robust features and ease-of-use, it also offers user support via Twitter and its forums and priority email support for developer license holders. By integrating with Campaign Monitor, WordPress developers can take control of the entire signup-to-send process, from conditionally adding subscribers to Campaign Monitor lists, to effectively managing subscriber preferences, sending targeted campaigns and receiving detailed reports using Campaign Monitor’s powerful interface.

Take a look at the Gravity Forms’ feature tour and demo site, or read more about the Campaign Monitor add-on for WordPress.

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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