The world has experienced a mobile transformation over the last decade. In fact, email opens on mobile devices have grown an incredible 30% from 2010 to 2015, to the point where they now dominate both desktop and webmail clients.
Optimizing your campaigns for mobile is no longer a nice-to-have; it’s a must-have to drive opens, clicks, and revenue for your business. If you don’t lead with a “mobile-first” email strategy, your messages may fall short.
In this Email Marketing in the Mobile Era guide from Campaign Monitor, we break down the 8 steps you can take to ensure you’re delivering email marketing campaigns that will be opened, clicked, and acted on in this mobile era.