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Adding Content Tags to Your Email Campaign

In our previous post, we covered the basics of preparing an email template for use…

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Getting Started with Our Free Email Templates

If you’re new to coding HTML email or short on time, our 30+ free email…

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Using A/B Testing to Boost Your Email Response

The A/B testing feature was released earlier this year atop an amazing wave of excitement…

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Segments Are Good for You

Although previously considered to only be in the realm of expert email marketers, segmentation of…

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Drupal Module Offers Advanced Integration with Campaign Monitor

A second Drupal module has been released, and this one offers some excellent advanced integration…

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FormSpring Offers Smart Campaign Monitor Integration

FormSpring is an online tool to help you build web forms quickly and easily, and…

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Quick tip: Recording the source of your subscribers

It’s easy for you to keep track of where people signed up, so you can…

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Tip: Don’t Use URLs as Your Link Text

Find out why having a clickable URL can lead to phishing warnings for your subscribers

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Using Campaign Monitor to Track RSVPs

A lot of people use Campaign Monitor to send emails out to their customers for special sales, to organise conferences, parties and events. We often get asked whether Campaign Monitor has some kind of system to record whether people will attend or not. While Campaign Monitor is not an events management application, it is actually pretty easy to set up your list so you can keep track of people who RSVP to your invitations. Here’s what you will need: An email that contains your RSVP “Yes” and “No” links A landing page for the yes / no links to click through to Two segments, for the ‘yes’ clickers and the ‘no’ clickers All very straightforward. Just setup somewhere on your website a ‘thanks for RSVPing’ page. If you want to have separate messages for people who say yes, and people who decline, you could have two different URLs. So your email would contain links like: <a href="">Yes, I can come</a> With some simple server side PHP or other code, you could just have one page with a parameter to detect yes and no clicks. <a href="">Yes, I can come</a> Then when you send your email, Campaign Monitor will consider the ‘answer=yes’ and ‘answer=no’ portions to make those two separate URLs, and track the separately, which is what makes the whole thing possible. Your recipients click on whichever link they choose, and then you can separate them into yes and no groups using segments. Just create rules of type Campaign was opened – specific link clicked, select your campaign, and choose the appropriate links. Now you have your two lists of responses. You can export the segment as a list of addresses to use in some other system, and you can send different follow up emails to just the people who have said yes or no. Easy RSVP tracking with Campaign Monitor!

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Integrate your ExpressionEngine members with your Campaign Monitor lists

More ExpressionEngine related news today, thanks to the talented Stephen Lewis. Stephen has released the SL FreshView Subscribe extension which lets you automatically add new users who register on your EE site to any Campaign Monitor or MailBuild list. You plugin your API key and ListID and that’s as complicated as it gets. Nice work Stephen! You can grab the SL FreshView Subscribe extension in the ExpressionEngine forums right now.

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Embedding Images Revisited

We have updated results for embedded image/data URI support in email – view our latest post. In a recent post we discussed our (poor) results from testing embedded images in email. A couple of people pointed out a different method we could use that may produce better results. So we’ve run through our tests again, this time with the image as a Base64 encoded attachment to the message. Here’s how it went. Embedding as an attachment Rather than having the image src be the encoded data, this time we define the email as a multipart/related file, and place the encoded image in a separate section of the email. Then in the body of the message, we refer to the image via its identifier which is specified for each attachment. Results for embedded attachment cid method This time around, we did see some better results. The image was rendered by default in the desktop clients at least, but still not in webmail clients. Apple Mail Yes-Image displays inline and as attachment Entourage 2008 Yes-Image displays inline and as attachment Gmail No-Image will not display Windows Live Hotmail No-Image will not display Outlook 2003 Yes-Image displays inline and as attachment Outlook 2007 Yes-Image displays inline and as attachment Thunderbird 2 Yes-Image displays inline and as attachment Yahoo! Mail No-Image will not display Although the images did show up ok in desktop clients, in webmail clients they did not at all, even after clicking ‘display images’ or equivalent. Additionally, in the desktop clients the images are shown inline, but also as attachments on the bottom of the email. If you have just one image, it might be ok, but with most newsletters you will have an email that ends with a messy jumble of individual image attachments. Imagine the Threadless newsletter for example. The increased initial download size, and hence slower speed, the failure to show for increasingly popular webmail clients and the hassle of attachments still seem to indicate that embedded images are not the way to go in most cases. Our recommendation is still to have the understanding that your images may not display, and design your emails accordingly. Please note that Campaign Monitor itself does not support embedding images in this way at all, we tested outside of our application. Thanks to everyone who commented and suggested this additional test, we appreciate the feedback.

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