Friday Inspiration: How adidas pumped up their Superstar campaign with email marketing

See how adidas used email marketing to get fans pumped up about their Superstar campaign.

Read this post Posted by Maura McCormick

Friday Inspiration: How Airbnb uses email newsletters to engage their community of photographers

We recently featured Airbnb’s Listing Photographer Newsletter in our Top 100 Gallery, which showcases the Top 100 customer email campaigns of 2015. Let’s dive into their Photographer Newsletter, and see what makes it so engaging.

Read this post Posted by Maura McCormick - 2 Comments

How SXSW used email segmentation to increase subscribers by 140%

More than 400,000 people attend SXSW every year, making email marketing a top priority for the event’s marketing team.

In this post, we share how SXSW uses email segmentation to amp up their engagement and subscribers.

Read this post Posted by Kim Stiglitz

How BuzzFeed uses email marketing to drive their phenomenal growth

As part of a new series, we’re talking with Campaign Monitor customers to detail how they approach and run email marketing at their various organisations.

In the first post of the series, we had the opportunity to talk with Dan Oshinsky, Director of Newsletters at BuzzFeed, about the inner-workings of their email marketing program.

Check out Dan’s thoughts on about how they use email, how they added over 1 million subscribers to their list in 1 year, and much more.

Read this post Posted by Aaron Beashel - 12 Comments

Denise Jacobs, on creativity, tiny habits and being your brilliance

At events and conferences, there are speakers who inform, inspire and delight. Then there’s Denise Jacobs, who can change your entire worldview. We interviewed the prolific Creativity Evangelist and communicator to find out how we can keep the ideas flowing and make the world better through collaboration and design.

Read this post Posted by Ros Hodgekiss - 2 Comments

Below the Fold, a podcast supporting and inspiring women in design

Are all design podcasts starting to sound the same? Find that stories from “rockstar” designers don’t quite address your day-to-day challenges as a designer? Introducing Below the Fold - a new podcast by Erin Anacker which seeks to restore the balance, by bringing fresh and topical stories from female designers to the fore. Listen in for their advice and experiences with managing creative block, making career changes and contributing to social good.

Read this post Posted by Ros Hodgekiss - 1 Comments

Meet a Community Champion: Mark J. Reeves

Is it unusual for the founder of a successful digital agency to spend so much of his energy on email? In this Community Champion Q&A, we interviewed Mark J. Reeves from Clearbold on what makes email campaigns different (and even “fun”) in comparison to other offerings, how to win over clients plus find out which blogs, guides and tools are his go-to’s. Read on for real designer-to-designer advice.

Read this post Posted by Ros Hodgekiss

The Email Design Conference - an event for marketers and designers like us

Finally, there’s a conference for email designers, by email designers. Touring San Francisco, Boston and London with a strong line-up of speakers and attendees, TEDC is the event to be at if email is a big part of your business.

Read this post Posted by Ros Hodgekiss

Meet a Community Champion: Sam Sexton

The people’s champion this month is none other than Sam Sexton, otherwise known as Redferret - a top-flight email designer and forums regular. In this brief Q&A, we sat down with him to discuss how he found his calling as an email marketer and in light of “sexier” channels like social media, email just refuses to die.

Read this post Posted by Ros Hodgekiss - 2 Comments

Meet a Community Champion: Anna Yeaman

This month’s Community Champion has close to legendary status in email design circles, thanks to her unwavering attention to detail and unstoppable energy for experimenting with cutting-edge techniques. Join us as we discuss with Anna Yeaman how she balances research with client work, addresses common email misconceptions and why mobile optimization is now mandatory for senders.

Read this post Posted by Ros Hodgekiss - 6 Comments
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