A good way of convincing new subscribers to join an email list is to give them access to previous campaigns or newsletters.
This is now as easy as copying and pasting one line of code on your client’s web site. You also have complete control over the formatting, sort order and look and feel of how these campaigns are displayed.
Because past campaigns are displayed in valid XHTML, you can also
use style sheets to make the listing look even more consistent with the existing design of the site.