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Over the last few months we’ve been getting more and more feedback from our bigger senders about possible discounts for sending out large campaigns. We’ve been listening, and we actually wanted to make this change a while back. In the end, we decided the best approach would be to roll out our big hardware upgrade first. Now that’s complete and purring along nicely, we’re happy to announce that as of today we offer an alternative to the current pay-as-you-go pricing model.

Screenshot showing how to purchase email credits

Introducing pre-purchasing

If you’re a big sender or would like to avoid lots of small transactions, then pre-purchasing email credits is for you. The pricing structure is a sliding scale, so the more you buy, the more you save. You can use your credits at any time and they never expire.

The more you send, the more you save

As you can see, this is for bigger senders only. You’ll need to buy more than 50,000 email credits to see any cost saving.

Credits Price per credit
First 50,000 1 cent
Next 50,001 – 100,000 0.8 cents
Next 100,001 – 250,000 0.7 cents
Next 250,001 – 500,000 0.6 cents
Next 500,001 + 0.5 cents

Just like paying-as-you-go, each pre-paid campaign you send incurrs a $5.00 (500 credit) delivery fee.

So how do I buy credits?

Head into your “Account Settings” and you’ll notice a new option called “Purchase email credits”. Use our price calculator to work out how many credits you want to buy, enter your credit card details and you’re done.

What else has changed?

Not much actually. If you continue to pay-as-you-go, you won’t notice any difference. If you purchase credits, you’ll notice a new option when you pay for the campaign, which allows you to use your credits or pay with a good old fashioned credit card. This means that you still have the flexibility to pay-as-you-go for some clients and use your credits for others.

  • Michael Story

    Hi guys. Love the product. Just a quick correction on the new “credit pricing” structure you just launched. The costs in cents should be displayed as .008, .007, .006 and so on. Technically the way you guys have it (0.8) etc., it means .80 cents, .70cents….

    I think you mean to show that you’re lowering the cost of bulk emails down from one penny (.01).

    Anyway, hope to keep using your product and to see new features in the future. Keep up the good work.


  • Dave Greiner

    Hey Michael,

    Thanks for the kind words and checking up on us, it’s much appreciated.

    I just double checked our figures and I’m still pretty sure we’re right. It does get a bit confusing at times though.

    The costs above are in cents but I think you’re reading them as being in dollars. For example, the lowest price is listed as 0.5 cents (half a penny), which is right. Do you think it’s still confusing? If so, maybe we need to rethink the way we’re presenting it.

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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