Email personalization can be a great way to improve the response rates for your campaigns and achieve a one-to-one relationship with each recipient. If done badly though, your email may end up showing how poorly you know the recipient, not how well.
With this in mind, we’ve just overhauled our campaign test tool (the last step before you schedule campaign delivery). You can now send test campaigns to yourself using a random selection of the recipients of your campaign.
This ensures that your personalization tags are formatted correctly and your subscriber data is complete. You can also test the fallback terms you supplied to see how your campaign will look if your subscriber list isn’t up to scratch.