BLOG - NEW FEATURES

Update: Improved Personalization Testing

DAVID GREINER - JUN 17, 2005

Email personalization can be a great way to improve the response rates for your campaigns and achieve a one-to-one relationship with each recipient. If done badly though, your email may end up showing how poorly you know the recipient, not how well.

With this in mind, we’ve just overhauled our campaign test tool (the last step before you schedule campaign delivery). You can now send test campaigns to yourself using a random selection of the recipients of your campaign.

This ensures that your personalization tags are formatted correctly and your subscriber data is complete. You can also test the fallback terms you supplied to see how your campaign will look if your subscriber list isn’t up to scratch.

Straight to your inbox

Get the best email and digital marketing content delivered.

Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox.

Subscribe

See why 250,000 companies worldwide love Campaign Monitor.

From Australia to Zimbabwe, and everywhere in between, companies count on Campaign Monitor for email campaigns that boost the bottom line.

Request a demo