Check out the documentation

To ensure all your campaigns are CAN-SPAM compliant and follow best practice, a single-click unsubscribe link is now required for any emails sent with Campaign Monitor.

Luckily for you, this doesn’t mean any extra work if you’ve been a naughty designer and haven’t been using them. As of today, we automatically insert an unsubscribe link at the bottom of all HTML and text emails automatically.

Don’t worry, you still have complete design control over the format of your unsubscribe link if you so desire. As always just use the usual unsubscribe tags ([unsubscribe] or <unsubscribe>your text here</unsubscribe>) and we’ll convert them into personalized unsubscribe links for all recipients.

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