We’ve finally added support for the middle man between single and double opt-in subscriber lists. Known as ‘confirmed opt-in’, you can now send a confirmation email to any of your new subscribers when they join your list.
Doesn’t sound all that exciting does it, but this little email can be a great way to get off on the right foot or encourage more subscribers. Here’s a few ideas you can try:
- Start by welcoming your new subscribers and encourage them to add your sending email address to their address book. This can dramatically increase the chances of it being delivered and displaying as intended.
- A great way to encourage new people to join your list is by offering a free white-paper or other resource. By using confirmed opt-in, you can qualify their email address and send them the link to their reward from the confirmation email.
- Develop that relationship a little further. Remind each subscriber why they signed up and let them know they should be looking forward to when they receive your next newsletter.
It’s also a good idea to show each new subcriber how much you respect their privacy by linking to an unsubscribe form where they can remove themselves from the list. You’ll find that hardly any will ever use this option and it builds confidence in how you manage their details.