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Confirmation email screenshot

We’ve finally added support for the middle man between single and double opt-in subscriber lists. Known as ‘confirmed opt-in’, you can now send a confirmation email to any of your new subscribers when they join your list.

Doesn’t sound all that exciting does it, but this little email can be a great way to get off on the right foot or encourage more subscribers. Here’s a few ideas you can try:

  1. Start by welcoming your new subscribers and encourage them to add your sending email address to their address book. This can dramatically increase the chances of it being delivered and displaying as intended.
  2. A great way to encourage new people to join your list is by offering a free white-paper or other resource. By using confirmed opt-in, you can qualify their email address and send them the link to their reward from the confirmation email.
  3. Develop that relationship a little further. Remind each subscriber why they signed up and let them know they should be looking forward to when they receive your next newsletter.

It’s also a good idea to show each new subcriber how much you respect their privacy by linking to an unsubscribe form where they can remove themselves from the list. You’ll find that hardly any will ever use this option and it builds confidence in how you manage their details.

  • Guido

    It would definitely be great if the confirmation could be an HTML e-mail. It’s very weird when the newsletter is a carefully designed HTML template but the first impression the users get (the confirmation e-mail) has to be a plain text message.

    I understand that if it had images you’d have to host them even when no campaigns are sent, but even just an HTML e-mail with remotely linked images (since there is no need for stats in this e-mail) would be great.

    Please take it into account!


  • Ben Richardson

    Very good point Guido, this is something that we’ve discussed in the past, but it’s time we had another look at this feature.

  • Guido D.

    Great! I’m looking forward to future updates for this.

  • nilisi08@hotmail.com
This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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