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While the majority of web based email environments are slowly improving their HTML rendering skills, some are still pretty far behind. I’m talking to you Hotmail and Gmail. Because of this, it can be a good idea to include a having trouble reading this email, click here link in the header of your email.

If you’re sending really long newsletters, this is also a good option. Some of your recipients might prefer the screen real estate afforded by a web browser as opposed to an email client. Up until now, you had to create your own web based version and link to it manually. Well, not any more.

Introducing the <webversion> tag

From today, you can use a simple tag to generate a personalized link to a web based version of your campaign for every recipient. This means that even if they’re viewing the web version, we still track how many times they checked it out, what links they clicked on, etc.

In your HTML code, just use the tag <webversion> and </webversion> and we’ll do the rest.

For example:

Having trouble reading this email, <webversion>click here</webversion>.

If you’re sending a multi-part email and you’d like to include a link to the HTML version in your text version, you can use the [webversion] tag.

For example:

Click the link below to read this email in your browser:
[webversion]

The link will be to our server but will use your personalized subdomain. We’ll also be tracking the clicks on all web version links, so if you’re recipients aren’t using them, you know it’s safe to remove them.

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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