Ever created a really nice looking campaign with hip and snappy copy, sent it out and for some bizarre reason there are a bunch of weird square looking characters scattered throughout the content? What the hell!! I’m sure I didn’t put those in…did I? No, you didn’t, Microsoft Word took the liberty of inserting them for you.
When you copy and paste from Word, a whole lot of crap comes with it. Pasting it into a text editor usually strips everything out, but some characters, like smart quotes, still hang around. There are HTML values for smart quotes, but if you’re like us you can’t always remember what these are, let alone remember to double check your copy for any invalid smart quote characters.
So we’ve made things a little easier. If you accidentally paste one of these smart quotes into your campaign content, don’t worry, we’ll replace it with the HTML equivalent for you. And if it’s a text email your sending, we’ll roll back your smart quotes to dumb quotes to make sure they still look fine in all email clients.