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A few customers were recently having a problem using Japanese in the subject line of their campaigns. Testing for problems with a language you don’t speak is always going to be a little tricky, so I want to give a big thanks to Jeremy Hedley who’s been extremely helpful in nailing a few issues with Japanese campaigns (even going as far as testing the results across multiple platforms and email clients).

So, thanks to Jeremy’s help, subjects with Japanese characters should work fine now – but please be cautious, a number of email clients won’t handle the characters properly. Based on the results of our tests using default settings, the following email clients DO NOT display Japanese correctly in the subject line:

  • Outlook
  • Outlook Express
  • Hotmail (basic US account)
  • Yahoo! Mail (basic US account)
  • Eudora (PC version only)
  • Lotus Notes

The following email clients DO support Japanese characters in the subject line:

  • Gmail
  • Mac Mail
  • Eudora (Mac only)
  • Microsoft Entourage
  • Mozilla Thunderbird

Unfortunately the problem isn’t going to go away for good until support for these characters is added to many of the popular email platforms.

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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