We didn’t quite make your Christmas stockings, but list segmentation is finally here. This has consistently been the most requested feature over the last 12 months, so we’re really pleased to get this update out. Now it’s a piece of cake to target your emails at specific groups of subscribers based on their custom fields or past campaign behavior.
Below is a screenshot from a sample list where we’ve created a segment containing the male drummers in our list who have opened a campaign in the past.
We hope you like the approach we took for creating segments, but we’d love your feedback on what we can improve to make it even easier to use.
We’ve also made some subtle changes around creating custom fields and subscribe forms that make it easy to store and capture extra information on each of your subscribers. We’ll go into a little more details about these changes in the next few days. Enjoy.