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Personalize your confirmation emails

This has been a heavily requested feature for a while now and it’s great to get it out the door. From today, you can easily personalize your subscribe confirmation emails.

If you’re using a single opt-in list, you can add your subscriber’s first name, last name, full name or email address to their optional confirmation emails.

If you’re using a double opt-in list, you can personalize both the initial verification email (where the subscriber needs to click a link) as well as the optional confirmation email.

Verification and especially confirmation emails can be very effective in getting off on the right foot with your new subscribers. Here are a few ideas you can try:

  1. Start by welcoming your new subscribers (by name if possible) and encourage them to add your sending email address to their address book. This can dramatically increase the chances of it being delivered and displaying as intended.
  2. A great way to encourage new people to join your list is by offering a free white-paper or other resource. By sending a confirmation email, you can qualify their email address and send them the link to their reward from the confirmation email.
  3. Develop that relationship a little further. Remind each subscriber why they signed up and let them know they should be looking forward to when they receive your next newsletter.

As usual, you can also provide fallback terms if we don’t have your subscriber’s name on file.

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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