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Screenshot of the new unsubscribe confirmation page

We’ve just pushed a much requested improvement to our generic unsubscribe pages live. Whenever a recipient unsubscribes from one of your lists, the confirmation page now includes:

  • The email address that was removed.
  • A re-subscribe link so if the single-click unsubscribe link was clicked accidentally (it’s amazing how many people click it to “see what happens”), the recipient can re-subscribe to the list with a single-click.

Of course, you can still use your own unsubscribe confirmation pages to keep the entire process transparent. If you’re keen to implement your own version of the re-subscribe option, check out this tip and this method in our API.

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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