Each time you send a campaign, it’s important to keep the from name and sending email address consistent for each issue. This helps receivers recognize you and also reduces any filtering/image blocking issues if you’re in their address book. To make this process easier from now on, we just pushed a nice little update to the first step in the Create/Send process live. Here’s the new layout, followed by an explanation of each change.
So what’s new?
- The “Choose your client…” option has been moved up to it’s logical home at the top of the screen.
- As soon as you select a client, we automatically display the last subject you used for that client. This is especially helpful if you’re sending a series of emails or use a consistent subject for most campaigns. e.g. ABC Widgets November Newsletter. We realize many of you mix up your subjects for each issue, so instead of pre-populating the field, we just display the previous subject above it.
- As well as pulling out the last used subject, we also pre-populate the last from name, from email address and reply-to address you last used for that client. No more guess work required.
This update wasn’t so much based on customer requests as more of a common sense decision. From personal experience sending the Campaign Monitor and MailBuild newsletters, I always used the “Edit and Resend” feature to ensure I used the same sender details for each campaign. This update wipes out that step and encourages those already not taking this approach to stick to best practice.
