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What if I told you that with a few minutes work you could instantly reduce the chances of your email being marked as spam, build trust with your recipients and protect your brand from being abused via email. Sounds pretty good doesn’t it. Well, that’s exactly what you can do with the new email authentication feature we just launched.

What the heck is email authentication?

Email was built in much more innocent times when spam came in a can and phishing was something you did on the weekend to relax. This meant the system was left fairly open, making it very easy to manipulate – it’s just as easy to make your email come from bill@widgets.com as it is from bill@microsoft.com. Unfortunately this great flexibility has also been it’s greatest undoing.

Enter email authentication, a simple method that proves you sent the email.

While it’s by no means a silver bullet to the spam problem, authentication is an important first step in adding that much needed accountability layer into email. In a nutshell, it involves you adding some simple records to the DNS of the domain name you send email from that says who is allowed to send email on your behalf.

Without getting into too much of the boring details, there are two main authentication standards out there you need to support called Sender ID and DomainKeys. What is important is that different ISP’s use one or a combination of both, so to get the best results we’ve made it dead easy to support both standards.

What’s in it for you?

All the large ISP’s like AOL, Hotmail, Yahoo! and Gmail are using email authentication as an important layer in their spam fighting arsenal. By setting up Campaign Monitor as an authenticated sender, you can instantly bypass certain filters, giving your campaigns a better chance of arriving in the inbox. Not only that, but many ISP’s like Yahoo! and Hotmail will flag your email as authenticated, which helps to build trust between you and your subscribers and improves the chances of your emails being opened.

For example, here’s an authenticated and non-authenticated email in Yahoo! Mail:

Email authentication in Yahoo! Mail

Authenticating your sending domains in Campaign Monitor

I know the concept of authentication can make some designer’s eyes glaze over (mine included), so we’ve made the entire process as pain-free as possible. While I’ll give you an overview here, we’ve also put together a complete guide in the help system, along with instructions on updating your DNS records in some of the popular hosts (we’ll be adding more soon).

To get started, select the client you’d like to set this up for under “Manage Clients” and click the big green “Add a domain to authenticate” button.

Get started by clicking the big green button

Once you enter the domain name you want to authenticate, we’ll generate the 2 records to add to your DNS.

Add the new records to your DNS

Once you’ve added the records, we’ll automatically check them out and confirm that they’ve been added correctly. As soon as they have, that domain will be available as an authenticated domain when sending email for that client.

An authenticated domain being used

That’s all there is to it! We’ll take care of the rest and make sure each ISP knows the email is definitely coming from you. You’ll now be able to bypass some spam filters, build trust with your recipients and ensure your domain name cannot be used fraudulently by others.

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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