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As I mentioned in my original call for standards support, “getting an email to display consistently in all of the popular email clients is by far the most frustrating part of the job”. Our dedicated site for the push towards standards in email is coming along nicely, but we’re also well aware that things won’t be improving overnight.

To keep everyone sane in the mean time, we’re putting the finishing touches on an awesome new feature that lets you do incredibly detailed design and spam testing with a single mouse click – all before you hit the send button. Here’s a sneak peek at some of the cooler bits…

Screenshots in all the major email clients

See screenshots of exactly how your email will look in up to 18 of the most popular email clients like Outlook 2007, Windows Live Hotmail, Yahoo, Gmail, Lotus Notes, AOL and many more.

Sneak preview screenshot of the design test tool

Image blocking and preview panes included

As you know, most of the popular email clients sport image blocking and preview panes these days. Not only will we take screenshots of your design, but we’ll take multiple versions with images on, images off and even how your design looks in the horizontal or vertical preview pane. You’ll have every angle covered.

Sneak preview screenshot of the design test tool

Your email tested against popular spam filters and firewalls

Instead of just scanning your content for “spammy words”, we’ll pass your email through real spam filters and tell you exactly why you failed. On top of popular desktop spam filters, we’ll also run your email through a number of key spam firewalls – the gatekeepers for most ISP’s and large corporations.

Sneak preview screenshot of the spam test tool

Cheaper than doing it yourself

This new feature won’t be free in your account, but will cost $10 (or 1,000 email credits) for each detailed report. This will include dozens of screenshots in all the major email clients and your email being run through a range of popular spam filters and firewalls. It isn’t something you’ll use for every campaign you send, but if you’re working on a new design or making some big template changes, this is a great way to get piece of mind in minutes.

As we’ve explained before, proper email testing takes time. Serious time. We’ve got test accounts at all the major ISP’s and have a few test machines to check different spam filters – we know how painful testing is. I’ve been playing around with this new feature internally for the last few weeks and I have to say, I’m never going back.

We’re hoping to launch this some time in the next 2 weeks, and I’ll post an update here as soon as it happens. If you’re an Aussie heading to Web Directions tomorrow, make sure you swing by the Freshview booth for a sneak peek at this new feature in action.

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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