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Hot on the heels of our integration into Comcast’s spam reporting tools, we recently finalized the integration of spam complaints made by Yahoo! Mail users. This means that any time one of your Yahoo! recipients marks your email as spam through their email interface, we’ll automatically remove that subscriber from your list and provide a full report on who made the complaint and when. It’s an awesome feature for keeping your list clean and identifying if your subscribers are no longer interested in what you have to say.

This complaint integration works much like the same partnerships we have with other ISP’s like Hotmail, AOL, Comcast, etc but, there’s a catch!

The catch – you need to be authenticated

The Yahoo! team are the brains behind the DomainKeys authentication method. Because they see authentication as a crucial part of email (we agree), they’ll only tell you who marked you as spam if you sign your email with DomainKeys.

Luckily for you, this is a pretty simple process that our authentication wizard can walk you through in a flash. So, if there weren’t already enough great reasons to embrace authentication, Yahoo! just gave you another one.

Here are the basic instructions that walk you through the process of setting up email authentication for each client in your account. Once that’s been set up, we’ll let Yahoo! know that you’re authenticated and your account will be updated automatically in the unfortunate event of a complaint.

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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