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We all know that having a plain text version is an essential component of a well designed email campaign. For people who use email clients that can’t display HTML, and for those who prefer plain text, we need to provide information equivalent to the HTML component.

By the time you have fought your way through the endless incompatibilities of email client rendering however, it can be hard work getting yourself excited about a well formatted text version.

Good news! We’ve just added the ability to jump start your plain text email by automatically pulling all the text out of your HTML version. We can’t do all the work for you, but we can save you some time and hassle.

Screenshot showing the link to import text from HTML at step 2.5

Just click the ‘import it from your HTML’ link, wait a moment and up will pop your text, stripped of all HTML, your links replaced with the relevant URLs written like so: [] and your webversion and unsubscribe tags converted to the plain text tag format.

The whole thing is formatted to our recommended width, so that you have the maximum chance of everything working. Then all you need to do is a little tidying to make things neater, and remove anything not relevant for the plain text.

For example, from an upcoming MailBuild newsletter, which looks like this in HTML:

screenshot showing the MailBuild HTML newsletter

Campaign Monitor can automatically generate the following text:

screenshot showing text generated from the MailBuild newsletter

We hope that will save you a lot of time, and should lead to more nicely formatted plain text versions in the future. Don’t forget to checkout our plain text templates and tips for more ways to make your plain text more effective.

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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