If you’re a BlackBerry or iPhone user, you’re probably well aware of just how popular mobile email is going to be in the future. With the recent announcement of HTML email support on the BlackBerry, not to mention the iPhone’s already stellar CSS support, it’s clear that the challenge for us email designers might not be as daunting after all. If you consider the recent prediction that 20% of email will be accessed wirelessly in 2 years, that’s a comforting thought.
That’s the future, but what about the present? Currently, the BlackBerry only supports plain text, Windows Mobile 5 does plain text too, and Windows Mobile 6 scrapes in with basic HTML support. It’s not the prettiest of pictures.
With that in mind, we’ve just updated our design and spam testing tool to produce screenshots of exactly how your email will look on all 3 of these mobile platforms. Add to this the 17 other email clients we already cover across the desktop and web, and you’ve got some serious testing coverage, all for just $10.
If you’re interested in learning more about mobile email, Email Marketing Reports have a great list of resources, particularly on mobile email design. Even if you don’t read your email on a mobile device, you can safely bet that some of your recipients do.