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Have you ever had one of your subscribers change their email address, and ask you to update it for them? In the past, they either had to get you to do it, or unsubscribe themselves and resubscribe.

Or have you had subscribers who are happy to hear about your toy store’s new soft toy range, but are not at all interested in your BMX bikes? You don’t want them to have to unsubscribe totally, right?

That’s why we’ve launched a new feature for all Campaign Monitor users today, which we call the Subscriber Preference Center. The idea is to give your subscribers more fine grained control over the information you store about them, including their name, email address, and custom field values.

By adding a simple tag to your HTML and plain text, you can create a link to a preference page pre-filled with the subscribers existing details. They can change their details, add or remove subscriptions or unsubscribe completely, all without contacting you.

Here’s an example we’ve created, just for demonstration purposes. Imagine that Twitter offered a variety of different newsletters – their preference center could look like this:

Example Twitter preference center screenshot

Giving your subscribers this kind of control doesn’t only mean less work for you; it can reduce the amount of subscribers who completely unsubscribe, by letting them opt out of just a part of your emails. They might also feel more confident knowing they can check exactly what they are subscribed to at any time.

How to get started with a Subscriber Preference Center

It’s easy – all you need to include a link in your campaigns to the preference center is a simple tag:

<preferences>this will be a link</preferences>

and

[preferences] for plain text

That’s it. You can also jump into your ‘Manage Clients’ section and on each client’s page you’ll see the “Preference Center customization” link. That’s where you can change the background color, text colors and add a logo.

There’s plenty you can do to make good use of preference centers, and for more ideas and details check out the help topic. Thanks to everyone who has requested this feature, we hope you find it helpful!

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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