Home Resources Blog

Have you ever had one of your subscribers change their email address, and ask you to update it for them? In the past, they either had to get you to do it, or unsubscribe themselves and resubscribe.

Or have you had subscribers who are happy to hear about your toy store’s new soft toy range, but are not at all interested in your BMX bikes? You don’t want them to have to unsubscribe totally, right?

That’s why we’ve launched a new feature for all Campaign Monitor users today, which we call the Subscriber Preference Center. The idea is to give your subscribers more fine grained control over the information you store about them, including their name, email address, and custom field values.

By adding a simple tag to your HTML and plain text, you can create a link to a preference page pre-filled with the subscribers existing details. They can change their details, add or remove subscriptions or unsubscribe completely, all without contacting you.

Here’s an example we’ve created, just for demonstration purposes. Imagine that Twitter offered a variety of different newsletters – their preference center could look like this:

Example Twitter preference center screenshot

Giving your subscribers this kind of control doesn’t only mean less work for you; it can reduce the amount of subscribers who completely unsubscribe, by letting them opt out of just a part of your emails. They might also feel more confident knowing they can check exactly what they are subscribed to at any time.

To find out how you can setup these kind of ‘interest’ sub-lists for your clients, check out the full Preference Center help.

How to get started with a Subscriber Preference Center

It’s easy – all you need to include a link in your campaigns to the preference center is a simple tag:

<preferences>this will be a link</preferences>


[preferences] for plain text

That’s it. You can also jump into your ‘Manage Clients’ section and on each client’s page you’ll see the “Preference Center customization” link. That’s where you can change the background color, text colors and add a logo.

There’s plenty you can do to make good use of preference centers, and for more ideas and details check out the help topic. Thanks to everyone who has requested this feature, we hope you find it helpful!

  • Tim Anderson-Bonsor

    This is fantastic, thanks so much for introducing this, although I’ll add the default response to any big CM announcements – when’s this coming to MailBuild?

    Keep up the amazing work.

  • Mathew Patterson

    No firm timelines on MailBuild yet Tim, but we would expect it later in the year.

  • Julian Wellings

    Fantastic news! You said it was coming soon and here it is.
    I evaluated CM some months ago and thought it was just I needed for my clients with one exception – the manage preferences facility.
    Now it’s here I can start migrating some customers across to you and using you for new clients.

  • Dave Greiner

    Great to hear Julian, thanks for your patience as we put it together.

  • Matt Crest

    This is great!
    I’d love to have it available for my MailBuild clients as well. :)

  • Mark Wyner

    This is a top feature. Definitely on top of my most desired.


  • xtfer

    This is a great feature, but can you add a way to exclude certain fields from the preference centre? We have one field we don’t want our users to see – its an id from another system – but using Preference Centre it shows up as an option for them to fill in…

  • Dave Greiner

    Cheers for the suggestion xtfer, that’s something we’re aware of for certain lists, and if it continues to stop customers from using the feature we’ll consider adding a flag to custom fields so they can be hidden from the preference center.

  • Stefan Seiz

    We have the same problem as xtfer. We keep customer ids of our subscribers which we don’t want them to change. It would be goog if we could exclude certain fields from showing up in the “Preference Center”.

  • Ferenc Andahazy

    Excellent! I agree that this feature would be another big selling point for MailBuild as well. Thanks for a great new feature. Keep up the good work.

  • Carissa Phillips

    I’m casting my vote for this in MailBuild too!

  • Faith

    Another vote for Mailbuild too please!

  • Mark123

    Another vote for mailbuild

  • Eric

    A vote for custom field exclusions.

  • Alex Willcocks

    Custom field exclusion here too please, can’t start using it otherwise which is a shame as it’s a great feature!

  • Jules Morgan

    yeah, custom field exclusion would really be helpful. I’m forced to only import partial databases in the meantime if I want to use it.

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
Straight to your inbox

Get the best email and digital marketing content delivered.

Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox.


See why 200,000 companies worldwide love Campaign Monitor.

From Australia to Zimbabwe, and everywhere in between, companies count on Campaign Monitor for email campaigns that boost the bottom line.

Get started for free