Boy are we happy to get this one out the door. Ever since we gave your clients the ability to pay for their own campaigns, customers have been asking about distributing credits across their clients. It wasn’t something we figured would be popular, but the votes kept coming in and we couldn’t hold off any longer.

Email credits are a great option for our bigger senders, or those of you with a decent number of clients in your account. By purchasing a reasonable number of credits, you can save up to 50% off our normal prices. When you purchase credits from now on, you have ability to distribute those credits across your clients as you see fit. Here’s a screenshot of credit allocation in action.

Allocating email credits

Once you’ve purchased credits, you can add and remove credits to any client by heading into “Client Settings” and clicking on the “Allocate email credits” link on the right. Please note that you have to pay on behalf of your client in “Client Settings” > “Billing” to get this to work. This new billing option has a number of advantages.

You can indirectly offer bulk discounts to your clients

Previously, if you wanted your clients to send using email credits you purchased, they’d be pulled from your global pool of email credits. This means you couldn’t buy a chunk of credits for one client without them being available for all clients. Now you can make a credit purchase just for a specific client and then allocate all of those credits to their account. Offering bulk discounts also means you can encourage clients to make larger credit purchases to access a better rate.

Automatically cap how much email a client can send

When allocating credits to your clients, you can now set what should happen when those credits run out. You might want to limit the number of campaigns a client sends, and decide they can’t continue sending until you allocate more credits. Alternatively, they can continue sending using your own payment details. It’s up to you and can be set on a client-by-client basis.

We’re excited to get this out into the wild, and hope it gives you even more flexibility over how you bill your clients.

  • Paul

    That’s great news David, what would be great now is if we can absorb the campaign sending fee, so the client didnt have to be faced with it at all.

  • Hamish

    Dave, this is gold!

  • Kay Smoljak

    Love it – this is just what I need for my clients!

  • John

    Great job CM! For those of you considering CM, here’s proof that they listen and respond to customer suggestions:

    https://www.campaignmonitor.com/forums/viewtopic.php?pid=7171#p7171

  • Mitch

    Awesome addition, Dave.

    Lately we’ve been purchasing on the fly and as we go to make the accounting more manageable – now we can buy in bulk and save, without any accounting headaches!

  • Jayne

    Thank you so much for listening…

    This addition will help us out immensely

  • Federico

    This solve my problem! Thanks a lot for this improvement.

  • Federico

    Wow. This is my salvation! Thanks!

  • Brad

    A great step in the right direction!

    @Paul – agreed. We need to also absorb the clients’ campaign sending fee in order to be up and running properly.

    @CM Team – any update on allowing us to do this?

    Thank you!

  • Brad

    A great step in the right direction!

    @Paul – agreed. We need to also absorb the clients’ campaign sending fee in order to be up and running properly.

    @David, CM Team – any update on allowing us to do this?

    Thank you!

  • Ramon

    Hi there … nice feature, but… there is always a but.

    I think you should have done it simpler. That means:
    1. Allow to allocate credits to clients.
    2. If they run out of credits then use the standard client billing option:
    a) I pay for them.
    b) They pay the markup price
    c) Stop the client from sending.

    The option (b) is missing and is VERY important.

    If I configure as scenario (c) and client runs out of credits then the client will stop consuming and that is not good.

    But, if I have configured scenario (a) this is what happens:
    1) Client has 100 credits.
    2) Then client selects to do a spam check
    Result = Client get charged 100 credits, I get charged 400 ! =S

    Maybe you could improve it a little bit.

    Thank you!

  • David Greiner

    Hey Ramon,

    Thanks for the feedback, I understand where you’re coming from. If we added the ability for your clients to purchase their own email credits (at prices you set of course), would that fill this gap for you?

  • Ramon

    mmm… I think that client credits should only be used for email, spam check should use the markup price. And if the client runs out of credit then they should be able to keep sending paying the markup price for email.

    But the best solution would be to allow the client to prepay for credit at our own markup price and volume discounts, for example:

    Markup price 5 cents and volume discount
    1 – 10,000 = 5 cents
    10,001 – 25,000 = 3 cents
    25,001 – 50,000 = 2 cents

    as an example… so I can provide different volume and prices.

  • Vince

    @ David,
    Yes please, that would solve issue for Ramon and what I’ve been begging for from start.

    When are you implementing this? ;-)
    Thanks

  • Thomas

    Yay for the ability for our clients to purchase their own email credits!
    Some of our clients don’t have a company credit card to use. Our sollution is to buy for them and invoice, but I’d love to get rid of the extra work with billing.

  • Robert Morrow

    David,

    When is this going to be implemented? This is PERFECT!!!

    Hey Ramon, Thanks for the feedback, I understand where you’re coming from. If we added the ability for your clients to purchase their own email credits (at prices you set of course), would that fill this gap for you?

  • Chris

    Hi CM-guys,

    Beautiful feature, but unfortunately, it won’t work for us. That’s entirely due to the way we resell credits to our clients, which is probably a bit specific. It would be great if the feature would fit our needs, so I am gonna explain the situation and maybe, just maybe, you might consider tweaking the feature a bit ;-)

    Here goes:

    We sell credits with a very healthy mark-up. But, to keep the starting cost for a single campaign acceptable, we don’t charge 500 start-credits, but 125 instead. I guess you my problem: 375 credits should be drawn from my account, not the clients account.

    Would this be worth your while to think about?

  • Marc

    Hello CM!!

    What’s the status of these additional credit options? Can we yet set the ability for our client to but credits at our house pricing structure?

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