The fine folks at Tactile CRM have just announced a fantastic new integration into Campaign Monitor. Tactile CRM is slick web-based contact and sales management system that lets you easily share your sales, contacts and notes within your organization.
One of our biggest problems with CRM integration to date is that just because someone is in your contacts, doesn’t mean they’ve given you permission to send them commercial email. Simply dumping all your contacts into a Campaign Monitor list and sending away can land you into all sorts of permission problems (we’ve seen this happen on many occasions).
The awesome thing about Tactile CRM’s approach is that you can just sync subscribers that have been tagged in a certain way. For example, you might have a tag called “newsletter”, and only sync those contacts that have this tag present to ensure you’re only ever sending to those contacts that have specifically opted in.
Here’s a quick demo video the Tactile CRM crew put together so you can see it in action, and you can read more about the integration on their blog.
Right now, they are looking for feedback and suggestions on any improvements customers might like to see, so head on over to their feedback form if you have any ideas on what might make this integration even better.