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This post covers an earlier template editor update. View the latest version of our editor.

After loads of passionate feedback, our WYSIWYG email template editor has had an update – we’ve added new menu items and formatting tools so your clients can take greater control when editing email templates. Once you upload an email template to your clients’ account, your client can use the editor to add text and images just as before, however, now they will find the interface far more intuitive, powerful and be able to add content tags and quick links with ease.

We’ve made it much easier to personalize your email campaigns with regular content tags such as ‘First name’ and ‘Email’. But with this update, you can now also add custom fields from your subscriber list’ and lots of variations of today’s date. The former should be especially useful if you’re planning to personalize your email with nice details such as the subscriber’s location, interests or even a message like, “We’re glad you were referred to us via a friend, please let everyone know about our store, too!” (where ‘a friend’ is the value in a ‘Referrers’ custom field):

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We’ve made it really easy to add quick links such as ‘Forward to a Friend’ and ‘Unsubscribe’ via the editor – they’re all available via a drop-down menu. In addition, we’ve given you and your clients more control over colors and formatting via the toolbar:

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You can resize your editor window, too:

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It’s been a big week for email templates and the WYSIWYG editor in general. Let us know what you think of the updates – we hope it makes working with email templates a much easier and more time-efficient task.

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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